GEO audit of a media project — AI readiness 40/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈1980

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 5 passed · 3 issues

• Ясность названия бренда

• Partial: Legal entity details are incomplete

  Fix: A legal/company name is visible, but no registration identifier (VAT/tax ID/company number, or ИНН/ОГРН) was found. Add one.

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Category candidate: none

• Чёткое описание «что мы делаем»

  • Character count: ≈250
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Понятность целевой аудитории

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Полнота страницы контактов

  • Contact form: no
  • Channels count: 3

• Внешние профили sameAs

  • sameAs count: 0
  • Visible profiles count: 12
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Partial: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Character count: 33
  • Sentence count: 1
  • Identity signal: no
  • Activity signal: no
  • Context signal: no

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

8 checked · 3 passed · 3 issues

• Issue: Core services have no pages of their own

  Fix: Create a separate page for each core service with its own URL, H1, and description.

  • Core services detected: 10
  • Dedicated service pages: 0
  • Coverage percent: 0%

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Issue: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 10
  • Services with outcome: 0
  • Coverage percent: 0%

• Partial: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 1
  • Coverage percent: 10%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 1
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Наличие цены или диапазона цены

  • Services evaluated: 10
  • Visible price coverage: 10
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Понятные сроки оказания услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Этапы работы

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: Not every service has proof of its own

  Fix: Connect each core service to a relevant case study, review, result, or other proof.

  • Services evaluated: 10
  • Services with specific proof: 0
  • Strong coverage: 0
  • Weak coverage: 10

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 10
  • Coverage percent: 100%

7 checked · 2 passed · 4 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Issue: Claims about experience are unsupported

  Fix: Show what the experience consists of: since when, how many projects, in which industries. "Years on the market" without content is not experience, it is age.

• Issue: Claims about client numbers are unsupported

  Fix: Name the clients, or say where the count comes from and as of when. A round number with no source is the first thing a reader discounts.

• Проверка заявлений о результатах

  • Reason: The site makes no claims about results achieved

• Объяснение гарантий

  • Reason: No guarantee/refund/warranty claim found
  • Explanation signals count: 0

• Partial: Reviews do not show where they came from

  Fix: Show the number of reviews and state where they come from: your own database, a company profile, or an independent platform.

  • Visible reviews found: 0
  • Structured reviews found: no
  • Review count: none
  • Review platform/source found: yes

• Issue: Case studies carry no facts

  Fix: Write each case as task, approach and result, with numbers. A case that only names the client proves nothing an assistant can repeat.

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 20

• Неподтверждённые превосходные заявления

7 checked · 2 passed · 2 issues

• Реальные контактные данные

  • Corroborated values count: 1
  • Independent sources count: 2
  • Conflicting values: no

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Identifier types: none
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: The people behind the site are barely visible

  Fix: Add a team or experts page with names, roles, and their connection to the organization.

  • Dedicated team page: no
  • Usable Person count: 20
  • Usable ProfileBlock count: 0
  • Visible ProfileBlock count: 0

• Указание авторов или экспертов

  • Editorial pages: 29
  • Attributed pages: 29
  • Coverage percent: ≈100

• Политика конфиденциальности

  • Reason: No data-collection forms detected
  • Forms/data collection detected: no

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Partial: Too few case studies

  Fix: Add case studies describing the task, approach, and result for your core services.

  • Case pages found: 1
  • Substantive cases: 0
  • Section groups: 1
  • Text length: ≈16550

• Issue: Content looks abandoned

  Fix: State publish and modified dates on your content and keep key content regularly updated.

  • Editorial pages: 20
  • Pages with reliable date: 20
  • Pages older than 730 days: 20
  • Date coverage percent: ≈100

11 checked · 5 passed · 3 issues

• Partial: No JSON-LD markup at all

  Fix: Add JSON-LD structured data to your homepage too — it's the page AI systems and search engines check first, and right now only secondary pages carry it.

  • Pages scanned: 30
  • Pages with JSON-LD: 29
  • JSON-LD blocks found: 29
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Total blocks: 29
  • Valid blocks: 29
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Partial: Organization markup is missing or incomplete

  Fix: Add the Organization JSON-LD block to your homepage too — it's currently only on a secondary page, and the homepage is what AI systems and search engines check first.

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Partial: WebPage markup is missing or incomplete

  Fix: Add WebPage-level JSON-LD to your homepage too — it's currently only on a secondary page.

• Разметка BreadcrumbList

• Разметка Service

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Issue: No FAQPage markup

  Fix: Mark up your existing FAQ section with FAQPage JSON-LD (Question/Answer pairs) so AI systems can surface your answers directly.

  • FAQ blocks found: 7
  • FAQPage schema pages: 0

• Разметка Person

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Issue: No sameAs links in the markup

  Fix: Add sameAs links to your Organization (or LocalBusiness/Person) JSON-LD pointing to your official profiles (social media, Wikipedia, Crunchbase, etc.) and other authoritative external listings.

  • Valid sameAs count: 0
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

  • Reason: Does not apply to this type of site, per the detected site profile

• Почтовый адрес (PostalAddress)

  • Reason: Does not apply to this type of site, per the detected site profile

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

8 checked · 1 passed · 2 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: ≈160
  • Sentence count: 3
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• AI Summary на страницах услуг

  • Reason: No dedicated service pages detected
  • Service pages evaluated: 0

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 13
  • Heading: none
  • Visible/structured-only: structured-only

• Issue: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Proof types near: none
  • Proof types site-wide: 2

• Блок «Кому подходит»

  • Key offer pages: 1
  • Pages with best-for block: 1
  • Coverage percent: 100%

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 1
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Partial: Too much empty filler text

  Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

• Partial: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

  • Quotable paragraphs found: 2

7 checked · 1 passed · 5 issues

• Наличие FAQ

  • Visible FAQ blocks: 7
  • Unique questions: 7
  • Pages with FAQ: 2
  • Dedicated FAQ pages: 0

• Issue: Buying questions are not answered

  Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

  • Commercial topic groups found: 0

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Comparison questions are not answered

  Fix: Add questions about the differences between services, plans, products, or solution options.

  • Comparison topic groups found: 0

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Issue: FAQ answers are too vague

  Fix: Answer FAQ questions with terms, numbers and steps instead of restating the question or promising to discuss it individually.

  • FAQ pairs reviewed: 7
  • Share of specific answers: 29%

• Issue: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 2
  • Pages with FAQPage schema: 0
  • Coverage percent: 0

• Partial: Questions are not worded the way clients ask them

  Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

  • FAQ pairs reviewed: 7
  • Share of naturally phrased questions: 71%

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

9 checked · 5 passed · 4 issues

• Контент под рекомендательные запросы

• Issue: "Best provider for…" questions are not covered

  Fix: Answer how to choose a provider for this task — selection criteria, comparisons, and where you fit among the alternatives.

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Issue: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 1
  • Pages with specific next step: 1
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 1 passed · 0 issues

• Видимость Google Business Profile

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность названия бренда

• Согласованность адреса

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Ссылки на социальные сети и профили

  • Visible official profiles: 11
  • Structured profiles: 0
  • Overlapping profiles: 0

• Упоминания бренда

• Риск противоречий

10 checked · 4 passed · 0 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • H1: none
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 1
  • Generic CTA count: 2
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: yes
  • Quote/contact CTA: no
  • Lead form found: no
  • Contact page or channel: yes

• Видимость цены или условий

  • Visible price/condition count: 6
  • Structured-only count: 0

• Объяснение гарантий

  • Reason: No guarantee/refund/warranty claim found
  • Explanation signals count: 0

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Source URL count: 29
  • Visible phone/messenger count: 48
  • Phone (masked): none

• Юридические страницы

  • Reason: No data collection and no transaction signals detected
  • Privacy page/link: n/a

• Мобильная готовность к конверсии

  • Viewport adapts to the device: The page declares itself usable on a phone

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

  • Trust types near: none

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 0
  • Pages with specific CTA: 0
  • Initial specific CTA: no
  • Generic CTA count: 2
  • Label: none