GEO audit of a property developer site — AI readiness 58/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • Sitemap: Sitemap is present, but its child sitemaps point to a different host we cannot follow

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

12 checked · 6 passed · 1 issues

• Ясность названия бренда

• Partial: Legal entity details are incomplete

  Fix: A legal/company name is visible, but no registration identifier (VAT/tax ID/company number, or ИНН/ОГРН) was found. Add one.

• Понятность категории бизнеса

• Partial: The «what we do» statement is unconvincing

  • Character count: ≈210
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: no

• География оказания услуг

• Partial: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

• Качество страницы «О компании»

  • Text length: ≈4460
  • Supporting signals count: 5

• Полнота страницы контактов

  • Contact form: no
  • Channels count: 4

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Согласованность сущности на страницах

• Partial: A quotable company summary is missing

  • Character count: ≈210
  • Sentence count: 2
  • Identity signal: yes
  • Activity signal: yes
  • Context signal: yes

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

10 checked · 4 passed · 4 issues

• Отдельная страница для каждой ключевой услуги

  • Core services detected: 10
  • Dedicated service pages: 10
  • Coverage percent: 100%

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Partial: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 10
  • Services with outcome: 2
  • Coverage percent: 20%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 10
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Наличие цены или диапазона цены

  • Services evaluated: 10
  • Visible price coverage: 10
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 10
  • Services with timeline: 0
  • Coverage percent: 0%

• Issue: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 10
  • Services with process: 0
  • Steps count: 0
  • Coverage percent: 0%

• Partial: Not every service has proof of its own

  Fix: Connect each core service to a relevant case study, review, result, or other proof.

  • Services evaluated: 10
  • Services with specific proof: 0
  • Strong coverage: 0
  • Weak coverage: 10

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 10
  • Coverage percent: 100%

7 checked · 0 passed · 5 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Issue: Claims about experience are unsupported

  Fix: Show what the experience consists of: since when, how many projects, in which industries. "Years on the market" without content is not experience, it is age.

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Issue: Claims about results are unsupported

  Fix: Show the numbers behind the result: from what to what, over what period, for whom. A result without a baseline cannot be judged and will not be quoted.

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 1

• Видимость источников отзывов

  • Reason: No visible or structured review/rating signals found
  • Visible reviews found: 0

• Issue: Case studies carry no facts

  Fix: Write each case as task, approach and result, with numbers. A case that only names the client proves nothing an assistant can repeat.

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Partial: Superlatives with nothing behind them

  Fix: Back a superlative with what makes it true — a ranking, an award, a measured figure — or drop it: an unproven "best" costs trust and gives an AI nothing to quote.

8 checked · 3 passed · 3 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 2
  • Independent sources count: 4
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Identifier types: none
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Visible address: yes
  • Structured address: yes
  • Fields found: 5

• Видимость экспертов или команды

  • Dedicated team page: yes
  • Usable Person count: 16
  • Usable ProfileBlock count: 6
  • Visible ProfileBlock count: 6

• Issue: Authorship is missing in places

  Fix: State the author of your content and add a visible byline, profile link, or Person/author markup.

  • Editorial pages: 1
  • Attributed pages: 0
  • Coverage percent: 0
  • Source types: none

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈27210
  • Linked site-wide: yes

• Условия оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Partial: Too few case studies

  Fix: Add case studies describing the task, approach, and result for your core services.

  • Case pages found: 4
  • Substantive cases: 0
  • Section groups: 0
  • Text length: ≈170

• Актуальность обновления контента

  • Reason: Editorial pages exist but no reliable publish/modified date could be found
  • Editorial pages: 1
  • Pages with reliable date: 0
  • Newest date: unknown
  • Oldest date: unknown
  • Pages older than 730 days: 0
  • Date coverage percent: 0

16 checked · 10 passed · 4 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 29
  • JSON-LD blocks found: 63
  • Homepage JSON-LD: yes

• Partial: JSON-LD is broken

  • Total blocks: 63
  • Valid blocks: 62
  • Invalid blocks: 1
  • Pages with invalid JSON-LD: 1

• Разметка Organization

• Issue: No LocalBusiness markup

  Fix: Add a JSON-LD LocalBusiness (or a more specific subtype matching your actual business type, e.g. Restaurant, Store, Attorney) so AI systems can identify this as a physical/local business.

  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Partial: WebPage markup is missing or incomplete

  Fix: Add WebPage-level JSON-LD to your homepage too — it's currently only on a secondary page.

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 7
  • BreadcrumbList pages found: 0

• Разметка Service

• Разметка Product / Offer

  • Product entities found: 0
  • Offer entities found: 51
  • Related pair found: yes
  • Price: ≈60000

• Разметка FAQPage

• Разметка Person

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Issue: No sameAs links in the markup

  Fix: Add sameAs links to your Organization (or LocalBusiness/Person) JSON-LD pointing to your official profiles (social media, Wikipedia, Crunchbase, etc.) and other authoritative external listings.

  • Valid sameAs count: 0
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

• Почтовый адрес (PostalAddress)

  • Fields found: 5

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

9 checked · 1 passed · 4 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: ≈210
  • Sentence count: 2
  • Initial HTML region: no
  • Identity signal: yes
  • Activity signal: no
  • Context signal: yes

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 0
  • Weak summaries: 10
  • Coverage percent: 0%

• Блок ключевых фактов

  • Facts found: 4
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Proof types site-wide: 2

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 9
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 10
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Issue: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Issue: Too much empty filler text

  Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

• Partial: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

9 checked · 2 passed · 3 issues

• Наличие FAQ

  • Visible FAQ blocks: 15
  • Unique questions: 9
  • Pages with FAQ: 6
  • Dedicated FAQ pages: 0

• Partial: Buying questions are not answered

  Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

  • Commercial topic groups found: 1

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Comparison questions are not answered

  Fix: Add questions about the differences between services, plans, products, or solution options.

  • Comparison topic groups found: 0

• Issue: "How to choose a provider" questions are not answered

  Fix: Add questions about choosing your company: experience, qualifications, work process, case studies, and support.

  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • FAQ pairs reviewed: 20
  • Share of specific answers: 85%

• Partial: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 6
  • Pages with FAQPage schema: 5
  • Coverage percent: 83

• Partial: Questions are not worded the way clients ask them

  Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

  • FAQ pairs reviewed: 20
  • Share of naturally phrased questions: 75%

• Partial: FAQ contradicts the service pages

  Fix: Add questions and answers for every core service, and place them on the relevant pages.

  • Services detected: 10
  • Services covered: 3
  • Coverage percent: 30
  • Uncovered service: ≈22000
  • Uncovered service: ≈60000
  • Uncovered service: ≈70000

9 checked · 6 passed · 2 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Понятные отличия от конкурентов

• Честные ограничения

• Partial: The next step is not obvious

  Fix: End local, comparison, and decision-stage pages with a specific next action.

  • Answer-oriented pages: 3
  • Pages with specific next step: 0
  • Coverage percent: 0%
  • CTA labels/headings: none

• Issue: Content reads as template text

  Fix: Rewrite wording that would fit any company in any industry — name your own specifics instead.

1 checked · 0 passed · 0 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Partial: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 1
  • Structured profiles: 0
  • Overlapping profiles: 0

• Упоминания бренда

• Риск противоречий

12 checked · 5 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 9
  • Generic CTA count: 15
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: yes
  • Quote/contact CTA: no
  • Lead form found: no
  • Contact page or channel: yes

• Partial: Price and conditions are not visible

  Fix: State a price, a range, a starting-from price, or a clear custom-quote condition on the offer page.

  • Visible price/condition count: 46
  • Structured-only count: 41

• Объяснение гарантий

  • Explanation signals count: 2
  • Structured warranty: no

• Issue: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Proof type: none
  • Structurally near: no
  • Proof source URL: none
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Source URL count: 29
  • Visible phone/messenger count: ≈100
  • Phone (masked): *******4577

• Юридические страницы

  • Data collection: yes
  • Transaction: no
  • Terms page/link: none
  • Linked near flow: yes

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Zooming is disabled: A reader who cannot enlarge a label cannot fill the form

• Низкий уровень отвлекающих элементов

• Блоки доверия рядом с точками конверсии

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 9
  • Pages with specific CTA: 1
  • Initial specific CTA: no
  • Generic CTA count: 15
  • Label: none