Adapt Your Website for AI Recommendations
We analyze and prepare your website so ChatGPT, DeepSeek, Gemini, Perplexity and other LLM-based systems can access, understand, verify and recommend your business.
- ✓Turn your website into a clear source of facts for AI systems
- ✓Expose services, proof, trust signals and business entities
- ✓Find what prevents LLMs from recommending your company
- ✓Unlock a new traffic and lead source from AI search
Full audit unlocks exact fixes, JSON-LD, FAQ map and implementation archive.
Full implementation plan unlocked after audit
AI search is becoming a new discovery channel. If your website is hard for LLMs to understand and verify, AI systems may recommend competitors instead.
From scan to AI-ready website
The basic scan is the first step. Each stage moves your site closer to being understood and recommended by AI systems.
Scan
We check your website across 132 AI-readiness criteria.
Diagnose
We identify what blocks AI systems from understanding and recommending your business.
Prepare fixes
We create Schema.org, JSON-LD, AI Summary, FAQ map, proof mapping and page-level corrections.
Implement
You implement the package yourself or order done-for-you AI optimization.
What we adapt for AI systems
The basic scan diagnoses your site. The full audit and done-for-you optimization prepare and implement the fixes below.
Site structure
We make services, categories and business entities easier for AI systems to understand.
What exactly we check →Proof layer
We connect your claims with verifiable proof, cases, reviews and trust signals.
What exactly we check →Structured data
We prepare Schema.org and JSON-LD for organization, services, FAQ, breadcrumbs and offers.
What exactly we check →AI-ready content
We create summaries, FAQ blocks and answer-ready paragraphs that LLMs can use.
What exactly we check →External consistency
We check whether your brand, address, services and profiles are consistent across the web.
What exactly we check →Implementation plan
We provide exact fixes, affected URLs and developer-ready files.
What exactly we check →132 criteria we check
AIRA runs 132 checks across 12 readiness areas — covering everything from crawler access and structured data to proof signals and prompt-level visibility. Here is the full scope of the analysis.
01AI Access & Crawlability
Before anything else, AI systems must be able to reach and read your pages. This area checks crawler access, indexability and whether your real content is present in the HTML they receive.
10 criteria
AI Access & Crawlability
Before anything else, AI systems must be able to reach and read your pages. This area checks crawler access, indexability and whether your real content is present in the HTML they receive.
- Homepage returns HTTP 200
- Final URL uses HTTPS
- robots.txt is present
- XML sitemap is present
- OAI-SearchBot allowed
- GPTBot policy is clear
- Googlebot allowed
- YandexBot allowed
- No global Disallow: /
- HTML content is accessible
02Entity Clarity
AI systems reason about businesses as entities. They need a clear, consistent picture of who you are, what you do, where you operate and how to identify you.
12 criteria
Entity Clarity
AI systems reason about businesses as entities. They need a clear, consistent picture of who you are, what you do, where you operate and how to identify you.
- Brand name clarity
- Legal entity visibility
- Business category clarity
- Clear "what we do" statement
- Service geography
- Target audience clarity
- About page quality
- Contact page completeness
- sameAs external profiles
- Entity consistency across pages
- AI-readable company summary
- Distinct brand positioning
03Service Structure
To recommend you for a specific need, AI must understand each service as a distinct offer — what it delivers, who it is for and on what terms.
10 criteria
Service Structure
To recommend you for a specific need, AI must understand each service as a distinct offer — what it delivers, who it is for and on what terms.
- Separate page for each core service
- Specific service naming
- Service outcome clarity
- Who the service is for
- Who the service is not for
- Price or price range visibility
- Service timeline visibility
- Step-by-step process
- Service-specific proof or cases
- Service-specific FAQ
04Proof Layer
Claims without evidence carry little weight for AI. This area maps each commercial claim to verifiable proof — the Claim-to-Proof connection.
10 criteria
Proof Layer
Claims without evidence carry little weight for AI. This area maps each commercial claim to verifiable proof — the Claim-to-Proof connection.
- Commercial claims detected
- Experience claims verified
- Client count claims verified
- Result claims verified
- Guarantee claims explained
- Review source visibility
- Case study factual depth
- Certificate / license visibility
- External proof links
- Unsupported superlatives detected
05Trust Signals
Trust signals tell AI that a real, accountable organization stands behind the site — contacts, legal information, named people and current content.
10 criteria
Trust Signals
Trust signals tell AI that a real, accountable organization stands behind the site — contacts, legal information, named people and current content.
- Real contact information
- Legal / company information
- Physical address or service area
- Expert / team visibility
- Author / expert attribution
- Privacy policy
- Terms or service conditions
- Reviews and testimonials
- Case studies
- Recently updated content
06Schema.org / JSON-LD
Structured data helps search and AI systems identify your organization, services, location, breadcrumbs, FAQ and proof-related entities. Without a clear machine-readable layer, your website may be harder to understand and compare.
18 criteria
Schema.org / JSON-LD
Structured data helps search and AI systems identify your organization, services, location, breadcrumbs, FAQ and proof-related entities. Without a clear machine-readable layer, your website may be harder to understand and compare.
- JSON-LD presence
- JSON-LD validation
- Organization schema
- LocalBusiness schema
- WebSite schema
- WebPage schema
- BreadcrumbList schema
- Service schema
- Product / Offer schema
- FAQPage schema
- Person schema
- Review schema
- AggregateRating schema
- sameAs links
- areaServed
- PostalAddress
- Schema matches visible content
- Spammy or misleading schema risk
07AI Summary Readiness
AI systems prefer compact, concrete passages they can quote. This area checks whether your pages offer ready-to-cite summaries instead of long marketing prose.
10 criteria
AI Summary Readiness
AI systems prefer compact, concrete passages they can quote. This area checks whether your pages offer ready-to-cite summaries instead of long marketing prose.
- Homepage AI summary
- Service page AI summary
- Key facts block
- "Why choose us" with proof
- "Best for" block
- "Not for" / limitations block
- Case summary blocks
- Concrete wording
- Low fluff score
- Easy-to-cite paragraphs
08FAQ Quality
Well-built FAQs answer the exact questions buyers ask AI. This area checks coverage of commercial, comparison and local questions, plus their machine-readable markup.
10 criteria
FAQ Quality
Well-built FAQs answer the exact questions buyers ask AI. This area checks coverage of commercial, comparison and local questions, plus their machine-readable markup.
- FAQ presence
- Commercial questions covered
- Objections covered
- Local questions covered
- Comparison questions covered
- Vendor-selection questions covered
- Specific answers
- FAQPage schema
- Natural question wording
- Consistency with service pages
09Answer Readiness
Recommendation engines look for content built around decisions: who is best for what, how options compare and what to do next. This area checks that readiness.
10 criteria
Answer Readiness
Recommendation engines look for content built around decisions: who is best for what, how options compare and what to do next. This area checks that readiness.
- Recommendation-style content
- "Best provider for…" intent coverage
- Problem-intent coverage
- Local-intent coverage
- Comparison content
- Decision-stage pages
- Clear differentiators
- Honest limitations
- Clear next step
- Non-generic content
10External Consistency
AI cross-checks your site against external sources. Mismatched names, addresses or descriptions reduce confidence and can suppress recommendations.
10 criteria
External Consistency
AI cross-checks your site against external sources. Mismatched names, addresses or descriptions reduce confidence and can suppress recommendations.
- Google Business Profile visibility
- Brand name consistency
- Address consistency
- Phone consistency
- Service description consistency
- External review visibility
- External backlinks / citations
- Social / profile links
- Brand mentions
- Contradiction risk
11Prompt Visibility
The ultimate test: do AI systems actually surface and describe you for the prompts your buyers use? This area probes brand, service, local and comparison queries.
10 criteria
Prompt Visibility
The ultimate test: do AI systems actually surface and describe you for the prompts your buyers use? This area probes brand, service, local and comparison queries.
- Brand query visibility
- Service query visibility
- Problem query visibility
- Local recommendation visibility
- Comparative query visibility
- Top provider query visibility
- AI description accuracy
- AI service understanding
- AI geography understanding
- Competitor replacement risk
12Conversion Trust
Visitors arriving from AI are pre-qualified but skeptical. This area checks whether your conversion points carry enough clarity and proof to earn the contact.
12 criteria
Conversion Trust
Visitors arriving from AI are pre-qualified but skeptical. This area checks whether your conversion points carry enough clarity and proof to earn the contact.
- First-screen offer clarity
- CTA visibility
- Lead form availability
- Price / condition visibility
- Guarantee explanation
- Proof near CTA
- Fast contact option
- Privacy / legal pages
- Mobile conversion readiness
- Low distraction score
- Trust blocks near conversion points
- Clear next step
Plans & pricing
Start with the basic scan, then go as deep as you need — from a complete adaptation package to done-for-you implementation.
Basic AI Readiness Scan
See the overall state of your site — its strong and weak points in how AI systems read and rank it.
- ✓AI-readiness criteria checked
- ✓Category scores
- ✓Basic risk diagnosis
- ✓Sample findings
- ✓Locked detailed results
Full AI Recommendation Audit
Not just an audit — a ready-made solution. Fixes built for your site, your pages, products and services: Schema.org, JSON-LD and copy developed individually for you.
- ✓Full unlocked results
- ✓Exact failed criteria
- ✓Affected URLs
- ✓Ready-to-use Schema.org / JSON-LD
- ✓AI Summary blocks
- ✓FAQ recommendations
- ✓Claim-to-Proof Map
- ✓Prompt map
- ✓Implementation checklist
- ✓Developer-ready archive
Done-for-You AI Optimization
We do everything turnkey ourselves — you get a finished website, fully adapted for AI systems.
- ✓Full audit
- ✓Page restructuring
- ✓Content rewriting
- ✓Proof layer creation
- ✓Schema.org implementation
- ✓FAQ implementation
- ✓Technical fixes
- ✓Prompt testing before/after
- ✓Final report
Review your scan with an expert, understand the biggest blockers and estimate implementation scope. Consultation fee can be credited toward the full implementation project.
Check your website's AI readiness
Fill in the form to start your AI readiness scan. We will send results to your email.