Adapt Your Website for AI Recommendations
We adapt your site for AI search, answers and recommendations
AIRA is an AI search readiness audit for websites: a score, a section-by-section breakdown and specific markup and content fixes. We find what stops ChatGPT, DeepSeek, Gemini, Claude and other AI systems from understanding and recommending your business — that is what GEO (Generative Engine Optimization) and AI SEO mean here. We can implement the fixes for you.
- ✓Turn your website into a clear source of facts for AI systems
- ✓Expose services, proof, trust signals and business entities
- ✓Find what prevents LLMs from recommending your company
- ✓Unlock a new traffic and lead source from AI search
Full audit unlocks exact fixes, JSON-LD, FAQ map and implementation archive.
Full implementation plan unlocked after audit
AI search is becoming a new discovery channel. If your website is hard for LLMs to understand and verify, AI systems may recommend competitors instead.
Rankings and citations are not the same thing
A site can hold the first line of the results and still not appear in the AI answer to the same query. That is what outside measurements show, not only what we see.
How often the top organic result in Yandex made it into the AI answer for the same query. In Google it was around 76%. First place in search does not carry over to the AI answer by itself.
That share of citations in Yandex AI answers went to sites outside the top 10. A prepared site can be cited without top rankings.
From the PromoPult study (Aug 2026): an analysis of 3,957 domains and 149,836 queries
From scan to AI-ready website
The basic scan is the first step. Each stage moves your site closer to being understood and recommended by AI systems.
- 01
Scan
We check your website against formalised AI-readiness criteria.
- 02
Diagnose
We identify what blocks AI systems from understanding and recommending your business.
- 03
Prepare fixes
We prepare Schema.org, JSON-LD, AI Summary, an FAQ map, a claim-to-proof map and page-level fixes. Recommendations are prepared with the help of AI models — the same systems the site is being tuned for; a specialist reviews and signs off on them.
- 04
Implement
You implement the package yourself or order done-for-you AI optimization.
What we adapt for AI systems
The basic scan diagnoses your site. The full audit and done-for-you optimization prepare and implement the fixes below.
Site structure
We make services, categories and business entities easier for AI systems to understand.
What exactly we check →Proof layer
We connect your claims with verifiable proof, cases, reviews and trust signals.
What exactly we check →Structured data
We prepare Schema.org and JSON-LD for organization, services, FAQ, breadcrumbs and offers.
What exactly we check →AI-ready content
We create summaries, FAQ blocks and answer-ready paragraphs that LLMs can use.
What exactly we check →External consistency
We check whether your brand, address, services and profiles are consistent across the web.
What exactly we check →Implementation plan
We provide exact fixes, affected URLs and developer-ready files.
What exactly we check →Who AIRA is for
Honestly about when the service helps and when it doesn't.
Suitable for
- ✓You have a commercial site — services, SaaS or a store — and care about leads, not just traffic
- ✓You want AI assistants, not only classic search, to recommend your business
- ✓You need specifics: what to fix and in what order, prioritised by impact
- ✓You're ready to make the changes yourself or via a contractor
Not suitable for
- —You have no site, or it's a one-page card with no content
- —You're looking for a guarantee of first place — no one can give that
- —You need social-media promotion or paid ads — that's not our focus
128 criteria we check
AIRA runs 128 checks across 11 areas of AI readiness — from crawler access and structured data to trust signals.
Of those, the engine runs 98 automatically and the AI layer judges 21; the remaining 9 need data from external services and do not count toward the score — the split comes from the AIRA check registry.
The full list of checks is in the sections below and in the AIRA methodology.
01AI Access & Crawlability
ShowHideBefore anything else, AI systems must be able to reach and read your pages. This area checks crawler access, indexability and whether your real content is present in the HTML they receive.
16 criteria
AI Access & Crawlability
ShowHideBefore anything else, AI systems must be able to reach and read your pages. This area checks crawler access, indexability and whether your real content is present in the HTML they receive.
16 criteria
- Homepage returns HTTP 200
- Final URL uses HTTPS
- robots.txt is present
- XML sitemap is present
- OAI-SearchBot allowed
- GPTBot policy is clear
- Googlebot allowed
- YandexBot allowed
- No global Disallow: /
- HTML content is accessible
- Pages closed to indexing
- Favicon is present
- Nonexistent pages answer 404
- Language and charset declared
- Homepage canonical is sound
- Root redirects converge
02Entity Clarity
ShowHideAI systems reason about businesses as entities. They need a clear, consistent picture of who you are, what you do, where you operate and how to identify you.
12 criteria
Entity Clarity
ShowHideAI systems reason about businesses as entities. They need a clear, consistent picture of who you are, what you do, where you operate and how to identify you.
12 criteria
- Brand name clarity
- Legal entity visibility
- Business category clarity
- Clear "what we do" statement
- Service geography
- Target audience clarity
- About page quality
- Contact page completeness
- sameAs external profiles
- Entity consistency across pages
- Machine-readable company summary
- Distinct brand positioning
03Service Structure
ShowHideTo recommend you for a specific need, AI must understand each service as a distinct offer — what it delivers, who it is for and on what terms.
10 criteria
Service Structure
ShowHideTo recommend you for a specific need, AI must understand each service as a distinct offer — what it delivers, who it is for and on what terms.
10 criteria
- Separate page for each core service
- Specific service naming
- Service outcome clarity
- Who the service is for
- Who the service is not for
- Price or price range visibility
- Service timeline visibility
- Step-by-step process
- Service-specific proof or cases
- Service-specific FAQ
04Proof Layer
ShowHideClaims without evidence carry little weight for AI. This area maps each commercial claim to verifiable proof — the Claim-to-Proof connection.
10 criteria
Proof Layer
ShowHideClaims without evidence carry little weight for AI. This area maps each commercial claim to verifiable proof — the Claim-to-Proof connection.
10 criteria
- Commercial claims detected
- Experience claims verified
- Client count claims verified
- Result claims verified
- Guarantee claims explained
- Review source visibility
- Case study factual depth
- Certificate / license visibility
- External proof links
- Unsupported superlatives detected
05Trust Signals
ShowHideTrust signals tell AI that a real, accountable organization stands behind the site — contacts, legal information, named people and current content.
10 criteria
Trust Signals
ShowHideTrust signals tell AI that a real, accountable organization stands behind the site — contacts, legal information, named people and current content.
10 criteria
- Real contact information
- Legal / company information
- Physical address or service area
- Expert / team visibility
- Author / expert attribution
- Privacy policy
- Terms or service conditions
- Reviews and testimonials
- Case studies
- Recently updated content
06Schema.org / JSON-LD
ShowHideStructured data helps search and AI systems identify your organization, services, location, breadcrumbs, FAQ and proof-related entities. Without a clear machine-readable layer, your website may be harder to understand and compare.
18 criteria
Schema.org / JSON-LD
ShowHideStructured data helps search and AI systems identify your organization, services, location, breadcrumbs, FAQ and proof-related entities. Without a clear machine-readable layer, your website may be harder to understand and compare.
18 criteria
- JSON-LD presence
- JSON-LD validation
- Organization schema
- LocalBusiness schema
- WebSite schema
- WebPage schema
- BreadcrumbList schema
- Service schema
- Product / Offer schema
- FAQPage schema
- Person schema
- Review schema
- AggregateRating schema
- sameAs links
- areaServed
- PostalAddress
- Schema matches visible content
- Spammy or misleading schema risk
07AI Summary Readiness
ShowHideAI systems prefer compact, concrete passages they can quote. This area checks whether your pages offer ready-to-cite summaries instead of long marketing prose.
10 criteria
AI Summary Readiness
ShowHideAI systems prefer compact, concrete passages they can quote. This area checks whether your pages offer ready-to-cite summaries instead of long marketing prose.
10 criteria
- Homepage AI summary
- Service page AI summary
- Key facts block
- "Why choose us" with proof
- "Best for" block
- "Not for" / limitations block
- Case summary blocks
- Concrete wording
- Low fluff score
- Easy-to-cite paragraphs
08FAQ Quality
ShowHideWell-built FAQs answer the exact questions buyers ask AI. This area checks coverage of commercial, comparison and local questions, plus their machine-readable markup.
10 criteria
FAQ Quality
ShowHideWell-built FAQs answer the exact questions buyers ask AI. This area checks coverage of commercial, comparison and local questions, plus their machine-readable markup.
10 criteria
- FAQ presence
- Commercial questions covered
- Objections covered
- Local questions covered
- Comparison questions covered
- Vendor-selection questions covered
- Specific answers
- FAQPage schema
- Natural question wording
- Consistency with service pages
09Answer Readiness
ShowHideRecommendation engines look for content built around decisions: who is best for what, how options compare and what to do next. This area checks that readiness.
10 criteria
Answer Readiness
ShowHideRecommendation engines look for content built around decisions: who is best for what, how options compare and what to do next. This area checks that readiness.
10 criteria
- Recommendation-style content
- "Best provider for…" intent coverage
- Problem-intent coverage
- Local-intent coverage
- Comparison content
- Decision-stage pages
- Clear differentiators
- Honest limitations
- Clear next step
- Non-generic content
10External Consistency
ShowHideAI cross-checks your site against external sources. Mismatched names, addresses or descriptions reduce confidence and can suppress recommendations.
10 criteria
External Consistency
ShowHideAI cross-checks your site against external sources. Mismatched names, addresses or descriptions reduce confidence and can suppress recommendations.
10 criteria
- Google Business Profile visibility
- Brand name consistency
- Address consistency
- Phone consistency
- Service description consistency
- External review visibility
- External backlinks / citations
- Social / profile links
- Brand mentions
- Contradiction risk
12Conversion Trust
ShowHideVisitors arriving from AI are pre-qualified but skeptical. This area checks whether your conversion points carry enough clarity and proof to earn the contact.
12 criteria
Conversion Trust
ShowHideVisitors arriving from AI are pre-qualified but skeptical. This area checks whether your conversion points carry enough clarity and proof to earn the contact.
12 criteria
- First-screen offer clarity
- CTA visibility
- Lead form availability
- Price / condition visibility
- Guarantee explanation
- Proof near CTA
- Fast contact option
- Privacy / legal pages
- Mobile conversion readiness
- Low distraction score
- Trust blocks near conversion points
- Clear next step
See what a finished report looks like
Two real reports: a prepared site, and a site with plenty of room to grow. They open in full, with no sign-up.
Why choose AIRA
Not vague advice but a measurable picture: exactly what stops AI from understanding and recommending your site.
Formalised criteria, not guesswork
We check a site against formalised criteria — from Schema.org to the evidence layer and trust signals. Every finding rests on a concrete signal on the page.
Open methodology
How the index and the weight of each area are calculated is published. Any score can be expanded and understood.
The right tool for the job
The analysis and the fixes are prepared with the help of AI models — the same ones the site is being tuned for. The score itself is counted by formalised criteria, not by a model: it can be expanded and re-checked.
All the key AI systems
We assess readiness for recommendations by ChatGPT, Gemini, DeepSeek and other AI search systems — the systems people increasingly use to decide who to turn to.
Honest scoring
We show not only strengths but also what doesn't apply to your type of site. The index is a map of improvements, not a promise of positions.
Ahead of how the market works today
GEO optimisation is mostly done on instinct right now: "add markup, write an FAQ". We broke it into checkable signals and score against them. While the industry has no standard, a formalised method is the thing you can re-check and argue with.
From diagnosis to implementation
The report is not where it ends. A full audit hands over ready Schema.org and JSON-LD blocks, text drafts, an implementation checklist in priority order and a developer archive. If you'd rather not do it yourself, we implement it.
How AIRA is different
Classic tools optimise a site for search-engine crawlers. AIRA optimises for how large language models read and verify content.
| Criterion | AIRA | Manual SEO audit | SEO tools |
|---|---|---|---|
| What it looks at | How legible the site is to AI and neural networks | Keywords and links | Technical indexing errors |
| Criteria | Formalised criteria across the audit areas | Depends on the specialist | Template checks |
| Result | AI-readiness index and priorities | A written report | A list of errors |
| Transparency | Open methodology, every point explainable | Depends on the contractor | Hidden algorithms |
| Turnaround | Basic scan — up to 5 minutes, full audit — up to 30 minutes | Days or weeks | Hours |
Plans & pricing
Start with the basic scan, then go as deep as you need — from a complete adaptation package to done-for-you implementation.
Basic AI Readiness Scan
See the overall state of your site — its strong and weak points in how AI systems read and rank it.
- ✓AI-readiness criteria checked
- ✓Category scores
- ✓Basic risk diagnosis
- ✓Sample findings
- ✓Detailed fixes for every finding unlock in the Full audit
Full AI Recommendation Audit
Not just an audit — a ready-made solution. Fixes built for your site, your pages, products and services: Schema.org, JSON-LD and copy are assembled from your site's own data and are in the report from the moment it opens.
- ✓Full unlocked results
- ✓Exact failed criteria
- ✓Ready-to-use Schema.org / JSON-LD
- ✓AI Summary blocks
- ✓FAQ recommendations
- ✓Claim-to-Proof Map
- ✓Implementation checklist
- ✓Developer-ready archive
- ✓Full technical audit included
Done-for-You AI Optimization
Turnkey implementation by our team — you get a site fully adapted to AI systems. The work is prepared with the help of AI models; the team makes and checks the calls.
- ✓Full audit
- ✓Page restructuring
- ✓Content rewriting
- ✓Proof layer creation
- ✓Schema.org implementation
- ✓FAQ implementation
- ✓Technical fixes
- ✓Prompt testing before/after
- ✓Final report
- ✓Full technical audit included
Timeline
Basic scan — up to 5 minutes, full audit — up to 30 minutes after payment while the site is reachable. The ceiling we commit to in the offer is 5 hours. Done-for-You optimization: scope and timeline are agreed before work starts.
Compare plans
| Basic AI Readiness Scan | Full AI Recommendation Audit | Done-for-You AI Optimization | |
|---|---|---|---|
| Price | 500 ₽ | 20,000 ₽ | From 200,000 ₽ |
| Best for | A quick self-serve snapshot of your site | Exact fixes for your site and pages | Turnkey implementation by our team |
| Outcome | AI-readiness score and category breakdown | Full report with ready-made fixes and priorities | A website adapted for AI systems |
| Timeline | Up to 5 minutes | Up to 30 minutes | Agreed before work starts |
| What's included | Scores, risk diagnosis, sample findings | All criteria, Schema.org/JSON-LD, implementation checklist | Audit, fixes, Schema.org, prompt testing |
| Your part | A fast read now, with a clear path to detailed fixes in the full audit | Ready-made fixes — apply them at your own pace, yourself or with your contractor | You provide access to the site and materials; we do the rest |
| Request Implementation |
Review your scan with an expert, understand the biggest blockers and estimate implementation scope. Consultation fee can be credited toward the full implementation project.
Need bulk or recurring website checks? The AIRA API for agencies and platforms →
What we do not do
The limits of the service, stated before you buy rather than in an email afterwards. Next to each one is what we do instead.
We do not guarantee positions or mentions in AI answers.
Nobody controls what ChatGPT or Gemini will say — not us, not the site owner. We set the site up so AI systems can read it, understand it and retell it without distortion.
We do not do classic SEO promotion.
No link building, no behavioural signals, no bought traffic. We work on meaning, structure and markup — what AI systems and search engines read alike.
We are not a fit if you need an instant jump in traffic.
The audit shows exactly what to fix and in what order. The effect comes after the fixes are implemented, not on the day you buy.
We do not write your content or implement the fixes on the self-service tiers.
The audit gives you the list of what to fix and where. Writing and implementation are a separate service — we do not charge for what a tier does not include.
Frequently asked questions
Briefly: how AIRA works, what you get and what it costs.
What is website AI-readiness?+
It's how well a site's content, structure and markup are understood by large language models — ChatGPT, Gemini, DeepSeek and other AI systems. The higher the readiness, the more likely AI reads, verifies and recommends your business correctly.
How is this different from regular SEO?+
Classic SEO optimises a site for search-engine algorithms. AIRA looks at how neural networks read it: whether there is machine-readable markup, evidence, clear entities and answers to questions. It complements SEO rather than replacing it.
What do I get from a scan?+
An AI-readiness index, a breakdown across the audit areas and a list of issues prioritised by impact. The full audit adds detailed recommendations on what to fix and in what order.
How long does a scan take?+
The basic scan runs in up to 5 minutes right on the site, no registration needed. The full audit is generated automatically in up to 30 minutes and the link arrives at the email you provide.
How much does it cost?+
Basic scan — 500 ₽, full audit with recommendations — 20,000 ₽, done-for-you implementation — individually, from 200,000 ₽. Current prices are in the Pricing section.
How do I pay?+
By card via YooKassa. After payment you receive an electronic receipt, and the report link arrives at your email.
Can I get a refund?+
Yes. The terms are described in the Refund Policy; requests go to admin@aisearchtune.com.
What if nothing changes after the fixes?+
AIRA doesn't sell a ranking guarantee — no one can. We give a measurable map of issues and priorities. Correctly implemented fixes improve your chances but don't guarantee a place in AI answers.
Is my data safe?+
We analyse publicly available pages of the site. Personal data is processed under Federal Law 152-FZ and our Privacy Policy; we use email only to deliver the report and service messages.
How do I choose between the basic scan and the full audit?+
The basic scan is for quickly seeing the index and weak areas. The full audit is for detailed recommendations and a prioritised fix plan.
What is your methodology?+
Open: the audit runs formalized criteria; category weights and the impact model are published on the methodology page. Every finding in the report is backed by a concrete signal on your pages.
Can I see examples of your work?+
Yes. We apply the methodology to our own website and publish it as an open case study with real before-and-after numbers. The report structure is shown in the Report Example section on this page.
Does AIRA have an API?+
Yes — the AIRA Partner API: run audits programmatically, poll statuses and fetch JSON reports, on prepaid credits. Built for agencies, SaaS platforms and site networks. More about the AIRA API →
Check your website's AI readiness
Fill in the form to start your AI readiness scan. We will send results to your email.