GEO audit of a media project — AI readiness 25/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈5000

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 2 passed · 5 issues

• Issue: Brand name is unclear

  Fix: Multiple conflicting company/brand names were found with no single dominant one. Standardize on one name across Organization/WebSite JSON-LD, Open Graph, and your pages.

• Partial: Legal entity details are incomplete

  Fix: A legal/company name is visible, but no registration identifier (VAT/tax ID/company number, or ИНН/ОГРН) was found. Add one.

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Category candidate: none

• Partial: The «what we do» statement is unconvincing

  • Character count: 67
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: no

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Понятность целевой аудитории

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Partial: Contact page is incomplete

  Fix: You have multiple contact channels but no dedicated contact page. Create one that lists them together.

  • Contact page URL: none
  • Contact form: no
  • Channels count: 3

• Внешние профили sameAs

  • sameAs count: 0
  • Visible profiles count: 10
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Issue: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

6 checked · 1 passed · 4 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Partial: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 10
  • Services with outcome: 3
  • Coverage percent: 30%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 10
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Issue: Price is not visible for every service

  Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

  • Services evaluated: 10
  • Visible price coverage: 0
  • Structured-only coverage: 0
  • Coverage percent: 0%

• Понятные сроки оказания услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Этапы работы

  • Reason: Does not apply to this type of site, per the detected site profile

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• Issue: Not every service has its own FAQ

  Fix: Add service-specific questions and answers on each core service's own page.

  • Services evaluated: 10
  • Services with specific FAQ: 0
  • Coverage percent: 0%

8 checked · 3 passed · 3 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

  • Reason: The site makes no claims about its experience

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Issue: Claims about results are unsupported

  Fix: Show the numbers behind the result: from what to what, over what period, for whom. A result without a baseline cannot be judged and will not be quoted.

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 1

• Partial: Reviews do not show where they came from

  Fix: Show the number of reviews and state where they come from: your own database, a company profile, or an independent platform.

  • Visible reviews found: 0
  • Structured reviews found: no
  • Review count: none
  • Review platform/source found: yes

• Issue: Case studies carry no facts

  Fix: Write each case as task, approach and result, with numbers. A case that only names the client proves nothing an assistant can repeat.

• Видимость сертификатов или лицензий

  • Credential claims: yes
  • Visible assets: 8
  • Document links: 8

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 14

• Неподтверждённые превосходные заявления

3 checked · 1 passed · 2 issues

• Реальные контактные данные

  • Corroborated values count: 1
  • Independent sources count: 2
  • Conflicting values: no

• Issue: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: no
  • Identifier types: none
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: No local-business/physical-location signals detected
  • Visible address: no

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Политика конфиденциальности

  • Reason: No data-collection forms detected
  • Forms/data collection detected: no

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Reason: Editorial pages exist but no reliable publish/modified date could be found
  • Editorial pages: 0
  • Pages with reliable date: 0
  • Newest date: unknown
  • Oldest date: unknown
  • Pages older than 730 days: 0
  • Date coverage percent: 0

7 checked · 1 passed · 6 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: 30
  • Homepage JSON-LD: yes

• Issue: JSON-LD is broken

  Fix: None of the JSON-LD blocks on this site parse as valid JSON. Validate each block with a JSON linter or Google's Rich Results Test and republish.

  • Total blocks: 30
  • Valid blocks: 0
  • Invalid blocks: 30
  • Pages with invalid JSON-LD: 30

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: No strong local-business signals (address plus phone/hours/geo/map/branch/pricing, or an address on a contact/location page) detected on the scanned site
  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 28
  • BreadcrumbList pages found: 0

• Разметка Service

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Issue: No FAQPage markup

  Fix: Mark up your existing FAQ section with FAQPage JSON-LD (Question/Answer pairs) so AI systems can surface your answers directly.

  • FAQ blocks found: 8
  • FAQPage schema pages: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Почтовый адрес (PostalAddress)

  • Reason: No local-business or address signals detected on the scanned site
  • Fields found: 0

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

9 checked · 2 passed · 3 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 66
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• AI Summary на страницах услуг

  • Reason: No dedicated service pages detected
  • Service pages evaluated: 0

• Блок ключевых фактов

  • Facts found: 6
  • Fact types: none
  • Heading: none
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 4

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 1
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 10
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Partial: Cases have no short summaries

  Fix: Add a brief block at the start of each case study: challenge, solution, result, and key metrics.

  • Case pages evaluated: 2
  • Cases with summary: 0
  • Coverage percent: 0%
  • Component types: none

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Низкий уровень пустых фраз

  • Text blocks reviewed: 40

• Issue: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

6 checked · 1 passed · 5 issues

• Наличие FAQ

  • Visible FAQ blocks: 8
  • Unique questions: 8
  • Pages with FAQ: 1
  • Dedicated FAQ pages: 0

• Issue: Buying questions are not answered

  Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

  • Commercial topic groups found: 0

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие сравнительных вопросов

  • Reason: Only one offering was found — nothing objective to compare
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Issue: FAQ answers are too vague

  Fix: Answer FAQ questions with terms, numbers and steps instead of restating the question or promising to discuss it individually.

  • FAQ pairs reviewed: 8
  • Share of specific answers: 25%

• Issue: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 1
  • Pages with FAQPage schema: 0
  • Coverage percent: 0

• Issue: Questions are not worded the way clients ask them

  Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

  • FAQ pairs reviewed: 8
  • Share of naturally phrased questions: 13%

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

9 checked · 4 passed · 2 issues

• Issue: Nothing written for recommendation-style questions

  Fix: Write content an assistant could recommend you from: who you are for, what you do, on what terms.

• Покрытие интента «лучший исполнитель для…»

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Dimensions found: 0
  • Strong/weak: weak

• Partial: Too few pages for a reader who is choosing

  Fix: Prepare decision-stage pages for core offers with terms, price, proof, FAQ, and a specific action.

  • Offers evaluated: 10
  • Decision-stage pages: 4
  • Coverage percent: 40%

• Partial: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 3
  • Pages with specific next step: 3
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

8 checked · 1 passed · 0 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • H1: none
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 31
  • Generic CTA count: 1
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Reason: No service-provider/lead-generation signals detected
  • Lead form found: n/a

• Видимость цены или условий

  • Reason: No offering/commercial signals detected
  • Visible price/condition count: 0

• Partial: The guarantee is not explained

  Fix: If you make a guarantee or refund claim, state its duration, conditions, limitations, and how to request it.

  • Explanation signals count: 1
  • Structured warranty: no

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Юридические страницы

  • Reason: No data collection and no transaction signals detected
  • Privacy page/link: n/a

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Tables too wide for a phone screen: 1

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

  • Trust types near: none

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 0
  • Pages with specific CTA: 0
  • Initial specific CTA: no
  • Generic CTA count: 1
  • Label: none