GEO audit of a media project — AI readiness 47/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈5000

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 4 passed · 4 issues

• Issue: Brand name is unclear

  Fix: Multiple conflicting company/brand names were found with no single dominant one. Standardize on one name across Organization/WebSite JSON-LD, Open Graph, and your pages.

• Issue: Legal entity details are incomplete

  Fix: Add your legal company name and basic registration details on a dedicated page and in structured data.

  • Legal name: none

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Category candidate: none

• Чёткое описание «что мы делаем»

  • Character count: ≈340
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Partial: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Heading: none

• Качество страницы «О компании»

  • Text length: ≈4110
  • Supporting signals count: 3

• Partial: Contact page is incomplete

  Fix: You have multiple contact channels but no dedicated contact page. Create one that lists them together.

  • Contact page URL: none
  • Contact form: yes
  • Channels count: 5

• Внешние профили sameAs

  • sameAs count: 0
  • Visible profiles count: 2
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Краткое описание компании для AI

  • Character count: 65
  • Sentence count: 4
  • Identity signal: yes
  • Activity signal: yes
  • Context signal: yes

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

5 checked · 3 passed · 2 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Services detected: 1
  • Specific names: 1
  • Generic names: 0
  • Coverage percent: 100%

• Issue: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 1
  • Services with outcome: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 1
  • Services with target audience: 0
  • Coverage percent: 0%

• Кому услуга не подходит

  • Reason: No project/custom-delivery service candidates detected
  • Applicable services: 0

• Наличие цены или диапазона цены

  • Services evaluated: 1
  • Visible price coverage: 1
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Понятные сроки оказания услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Этапы работы

  • Reason: Does not apply to this type of site, per the detected site profile

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• FAQ по конкретной услуге

  • Services evaluated: 1
  • Services with specific FAQ: 1
  • Coverage percent: 100%

4 checked · 3 passed · 0 issues

• Обнаружение коммерческих заявлений

• Проверка заявлений об опыте

  • Reason: The site makes no claims about its experience

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Проверка заявлений о результатах

  • Reason: The site makes no claims about results achieved

• Объяснение гарантий

  • Reason: No guarantee/refund/warranty claim found
  • Explanation signals count: 0

• Partial: Reviews do not show where they came from

  Fix: Show the number of reviews and state where they come from: your own database, a company profile, or an independent platform.

  • Visible reviews found: 0
  • Structured reviews found: no
  • Review count: none
  • Review platform/source found: yes

• Фактическая глубина кейсов

  • Reason: No case studies were found to read

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 14

• Неподтверждённые превосходные заявления

4 checked · 0 passed · 4 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 5
  • Independent sources count: 4
  • Conflicting values: yes

• Issue: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: no
  • Identifier types: none
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: No local-business/physical-location signals detected
  • Visible address: no

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Issue: The privacy policy is missing or perfunctory

  Fix: Add an accessible privacy policy page and link to it next to data-collection forms.

  • Forms/data collection detected: yes
  • Privacy page URL: none
  • Text length: 0
  • Linked site-wide: no

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

10 checked · 5 passed · 5 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: 30
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: 30
  • Valid blocks: 30
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: No strong local-business signals (address plus phone/hours/geo/map/branch/pricing, or an address on a contact/location page) detected on the scanned site
  • LocalBusiness type found: none

• Разметка WebSite

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 28
  • BreadcrumbList pages found: 0

• Разметка Service

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Разметка FAQPage

  • Reason: No FAQ/Q&A content detected anywhere on the scanned site
  • FAQ blocks found: 0

• Issue: Person markup is missing or incomplete

  Fix: Add Person for authors, experts, or team members with a name, job title, and a link to your organization.

  • Person type found: none
  • Person signals found: yes

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Issue: The postal address in markup is incomplete

  Fix: Add a structured PostalAddress with streetAddress, addressLocality, addressRegion, postalCode and addressCountry so AI systems can identify your business location precisely.

  • Fields found: 0

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

8 checked · 3 passed · 1 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 61
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• AI Summary на страницах услуг

  • Service pages evaluated: 1
  • Strong summaries: 1
  • Weak summaries: 0
  • Coverage percent: 100%

• Блок ключевых фактов

  • Facts found: 43
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 3

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 1
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Блок ограничений

  • Reason: No project/custom/complex offer candidates detected
  • Applicable offers: 0

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Низкий уровень пустых фраз

  • Text blocks reviewed: 35

• Partial: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

1 checked · 0 passed · 1 issues

• Issue: No FAQ on the site

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 0

• Покрытие коммерческих вопросов

  • Reason: No visible FAQ content found
  • Commercial topic groups found: 0

• Покрытие возражений

  • Reason: No visible FAQ content found
  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие сравнительных вопросов

  • Reason: No visible FAQ content found
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: No visible FAQ content found
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • Reason: AI evaluation was unavailable for this run

• Разметка FAQPage

  • Reason: No visible FAQ content found
  • Pages with visible FAQ: 0

• Естественные формулировки вопросов

  • Reason: AI evaluation was unavailable for this run

• Согласованность со страницами услуг

  • Reason: No visible FAQ content found
  • Services detected: 0

7 checked · 2 passed · 4 issues

• Issue: Nothing written for recommendation-style questions

  Fix: Write content an assistant could recommend you from: who you are for, what you do, on what terms.

• Issue: "Best provider for…" questions are not covered

  Fix: Answer how to choose a provider for this task — selection criteria, comparisons, and where you fit among the alternatives.

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Сравнительный контент

  • Reason: No comparable offer group or comparison page signal detected
  • Comparable group type: none

• Partial: Too few pages for a reader who is choosing

  Fix: Prepare decision-stage pages for core offers with terms, price, proof, FAQ, and a specific action.

  • Offers evaluated: 1
  • Decision-stage pages: 0
  • Coverage percent: 0%
  • Signal groups: none

• Issue: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Reason: No local/comparison/decision-stage answer-oriented pages detected
  • Answer-oriented pages: 0

• Не шаблонный контент

1 checked · 1 passed · 0 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Ссылки на социальные сети и профили

  • Visible official profiles: 6
  • Structured profiles: 0
  • Overlapping profiles: 0

• Упоминания бренда

• Риск противоречий

9 checked · 1 passed · 2 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 5
  • Generic CTA count: 1
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: no
  • Quote/contact CTA: no
  • Lead form found: no
  • Contact page or channel: yes

• Видимость цены или условий

  • Reason: No offering/commercial signals detected
  • Visible price/condition count: 0

• Объяснение гарантий

  • Reason: No guarantee/refund/warranty claim found
  • Explanation signals count: 0

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Issue: Legal pages are missing

  Fix: Add links to the privacy policy and terms near forms, checkout, or payment.

  • Data collection: yes
  • Transaction: no
  • Privacy page/link: none
  • Terms page/link: none
  • Linked near flow: no

• Issue: Hard to convert on a phone

  Fix: Declare a device-width viewport and fit the page to it. Without it a phone renders the page at desktop width and shrinks the result, so nothing is readable and nothing is tappable.

  • Viewport is pinned to a desktop width: The page renders at desktop width on a phone

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 0
  • Pages with specific CTA: 0
  • Initial specific CTA: no
  • Generic CTA count: 1
  • Label: none