GEO audit of a service company site — AI readiness 41/100

16 checked · 15 passed · 1 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: 93

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

• Страницы, закрытые от индексации

  • Homepage closed to indexing: no
  • Pages closed to indexing: 0
  • Share of read pages: 0%

• Фавиконка присутствует

  • HTTP status: ≈200

• Несуществующие страницы отвечают 404

  • HTTP status: ≈400

• Язык и кодировка объявлены

• Canonical главной корректен

• Issue: Root redirects diverge or loop

  Fix: Redirect every spelling of the site root (http, www) to the one canonical address — a divergent variant is a second site competing for the same identity

12 checked · 5 passed · 4 issues

• Ясность названия бренда

• Видимость юридического лица

  • Identifier value: ******5159

• Понятность категории бизнеса

• Чёткое описание «что мы делаем»

  • Character count: ≈150
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Partial: About page says too little

  Fix: Expand your About page with more substance (at least a few short paragraphs) and add supporting details — company name, description, legal info, team, history/mission, and a contact link.

  • Text length: ≈2420
  • Supporting signals count: 2

• Partial: Contact page is incomplete

  Fix: You have multiple contact channels but no dedicated contact page. Create one that lists them together.

  • Contact page URL: none
  • Contact form: no
  • Channels count: 3

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Issue: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

5 checked · 1 passed · 3 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Partial: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 10
  • Services with outcome: 1
  • Coverage percent: 10%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Кому услуга не подходит

  • Reason: No project/custom-delivery service candidates detected
  • Applicable services: 0

• Issue: Price is not visible for every service

  Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

  • Services evaluated: 10
  • Visible price coverage: 0
  • Structured-only coverage: 0
  • Coverage percent: 0%

• Понятные сроки оказания услуги

  • Reason: No project/custom-delivery service candidates detected
  • Applicable services: 0

• Этапы работы

  • Reason: No project/custom-delivery service candidates detected
  • Applicable services: 0

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• Issue: Not every service has its own FAQ

  Fix: Add service-specific questions and answers on each core service's own page.

  • Services evaluated: 10
  • Services with specific FAQ: 0
  • Coverage percent: 0%

6 checked · 1 passed · 3 issues

• Partial: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Issue: Claims about experience are unsupported

  Fix: Show what the experience consists of: since when, how many projects, in which industries. "Years on the market" without content is not experience, it is age.

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Issue: Claims about results are unsupported

  Fix: Show the numbers behind the result: from what to what, over what period, for whom. A result without a baseline cannot be judged and will not be quoted.

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 1

• Видимость источников отзывов

  • Reason: No visible or structured review/rating signals found
  • Visible reviews found: 0

• Фактическая глубина кейсов

  • Reason: No case studies were found to read

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Неподтверждённые превосходные заявления

4 checked · 2 passed · 1 issues

• Реальные контактные данные

  • Corroborated values count: 2
  • Independent sources count: 4
  • Conflicting values: no

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Указание авторов или экспертов

  • Reason: Does not apply to this type of site, per the detected site profile

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈1450
  • Linked site-wide: yes

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

11 checked · 7 passed · 4 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: 30
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: 30
  • Valid blocks: 30
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Разметка Organization

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка WebSite

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 26
  • BreadcrumbList pages found: 0

• Разметка Service

  • Reason: No service signals (service-page URL/heading match, Microdata Service, or offer catalog) detected on the scanned site
  • Service type found: none

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Issue: No FAQPage markup

  Fix: Mark up your existing FAQ section with FAQPage JSON-LD (Question/Answer pairs) so AI systems can surface your answers directly.

  • FAQ blocks found: 2
  • FAQPage schema pages: 0

• Разметка Person

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Issue: No sameAs links in the markup

  Fix: Add sameAs links to your Organization (or LocalBusiness/Person) JSON-LD pointing to your official profiles (social media, Wikipedia, Crunchbase, etc.) and other authoritative external listings.

  • Valid sameAs count: 0
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

• Почтовый адрес (PostalAddress)

  • Reason: Does not apply to this type of site, per the detected site profile

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

8 checked · 2 passed · 2 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 54
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• AI Summary на страницах услуг

  • Service pages evaluated: 10
  • Strong summaries: 8
  • Weak summaries: 2
  • Coverage percent: 80%

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 10
  • Fact types: none
  • Heading: none
  • Visible/structured-only: structured-only

• Issue: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 1

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 27
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Блок ограничений

  • Reason: No project/custom/complex offer candidates detected
  • Applicable offers: 0

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Partial: Too much empty filler text

  Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

• Абзацы, которые легко цитировать

  • Quotable paragraphs found: 4

7 checked · 1 passed · 5 issues

• Partial: No FAQ on the site

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 2
  • Unique questions: 2
  • Pages with FAQ: 1
  • Dedicated FAQ pages: 0

• Issue: Buying questions are not answered

  Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

  • Commercial topic groups found: 0

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Issue: Local questions are not answered

  Fix: Add questions about service area, address, directions, parking, or local delivery.

  • Local topic groups found: 0

• Покрытие сравнительных вопросов

  • Reason: Only one offering was found — nothing objective to compare
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • FAQ pairs reviewed: 2
  • Share of specific answers: 100%

• Issue: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 1
  • Pages with FAQPage schema: 0
  • Coverage percent: 0

• Issue: Questions are not worded the way clients ask them

  Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

  • FAQ pairs reviewed: 2
  • Share of naturally phrased questions: 0%

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

10 checked · 4 passed · 4 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Issue: Problem-driven questions are not covered

  Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

• Issue: Local questions are not covered

  Fix: Tie core services to service-area regions on the relevant pages and in areaServed.

  • Geographic offers: 10
  • Offers with local coverage: 0
  • Coverage percent: 0%
  • Geography signals: none

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Partial: Too few pages for a reader who is choosing

  Fix: Prepare decision-stage pages for core offers with terms, price, proof, FAQ, and a specific action.

  • Offers evaluated: 10
  • Decision-stage pages: 5
  • Coverage percent: 50%

• Partial: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 5
  • Pages with specific next step: 5
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

11 checked · 5 passed · 2 issues

• Понятность оффера на первом экране

  • Identity found: yes
  • Offer found: yes
  • Primary action found: yes
  • Method: initial HTML source region

• Видимость CTA

  • Primary CTA count: 90
  • Generic CTA count: ≈110
  • Initial-region CTA: primary

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: no
  • Quote/contact CTA: no
  • Lead form found: no
  • Contact page or channel: yes

• Issue: Price and conditions are not visible

  Fix: State a price, a range, a starting-from price, or a clear custom-quote condition on the offer page.

  • Visible price/condition count: 2
  • Structured-only count: 0

• Partial: The guarantee is not explained

  Fix: If you make a guarantee or refund claim, state its duration, conditions, limitations, and how to request it.

  • Explanation signals count: 1
  • Structured warranty: no

• Issue: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Proof type: none
  • Structurally near: no
  • Proof source URL: none
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Partial: Legal pages are missing

  Fix: Add links to the privacy policy and terms near forms, checkout, or payment.

  • Data collection: yes
  • Transaction: no
  • Terms page/link: none
  • Linked near flow: no

• Мобильная готовность к конверсии

  • Viewport adapts to the device: The page declares itself usable on a phone

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

• Понятный следующий шаг

  • Key offer pages: 27
  • Pages with specific CTA: 27
  • Initial specific CTA: yes
  • Generic CTA count: ≈110