GEO audit of a service company site — AI readiness 17/100

16 checked · 15 passed · 1 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: 4

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

• Страницы, закрытые от индексации

  • Homepage closed to indexing: no
  • Pages closed to indexing: 0
  • Share of read pages: 0%

• Фавиконка присутствует

  • HTTP status: ≈200

• Несуществующие страницы отвечают 404

  • HTTP status: ≈400

• Язык и кодировка объявлены

• Canonical главной корректен

• Issue: Root redirects diverge or run long

  Fix: Redirect every spelling of the site root (http, www) to the one canonical address — a divergent variant is a second site competing for the same identity

8 checked · 0 passed · 5 issues

• Partial: Brand name is unclear

  Fix: Only one source confirms this name. Add it to a second independent source (e.g. WebSite JSON-LD or Open Graph og:site_name) to remove ambiguity.

• Видимость юридического лица

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Category candidate: none

• Partial: The «what we do» statement is unconvincing

  Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

  • Character count: 71
  • Subject signal: no
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Partial: Contact page is incomplete

  Fix: You have multiple contact channels but no dedicated contact page. Create one that lists them together.

  • Contact page URL: none
  • Contact form: yes
  • Channels count: 4

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Согласованность сущности на страницах

  • Reason: Fewer than two independent strong name sources were found across the scanned pages
  • Independent sources: 1

• Issue: A quotable company summary is missing or too thin

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Чёткое позиционирование бренда

  • Reason: Does not apply to this type of site, per the detected site profile

0 checked · 0 passed · 0 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Конкретное название услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Понятный результат услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Кому подходит услуга

  • Reason: Does not apply to this type of site, per the detected site profile

• Кому услуга не подходит

  • Reason: Does not apply to this type of site, per the detected site profile

• Наличие цены или диапазона цены

  • Reason: Does not apply to this type of site, per the detected site profile

• Понятные сроки оказания услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Этапы работы

  • Reason: Does not apply to this type of site, per the detected site profile

• Доказательства или кейсы по услуге

  • Reason: Does not apply to this type of site, per the detected site profile

• FAQ по конкретной услуге

  • Reason: Does not apply to this type of site, per the detected site profile

3 checked · 1 passed · 2 issues

• Issue: Not every commercial claim is backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

  • Reason: The site makes no claims about its experience

• Проверка заявлений о количестве клиентов

  • Reason: Does not apply to this type of site, per the detected site profile

• Проверка заявлений о результатах

  • Reason: Does not apply to this type of site, per the detected site profile

• Объяснение гарантий

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость источников отзывов

  • Reason: Does not apply to this type of site, per the detected site profile

• Фактическая глубина кейсов

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость сертификатов или лицензий

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Неподтверждённые превосходные заявления

2 checked · 2 passed · 0 issues

• Реальные контактные данные

  • Corroborated values count: 1
  • Independent sources count: 2
  • Conflicting values: no

• Юридическая информация о компании

  • Reason: Does not apply to this type of site, per the detected site profile

• Физический адрес или зона оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость экспертов или команды

  • Reason: Does not apply to this type of site, per the detected site profile

• Указание авторов или экспертов

  • Reason: Does not apply to this type of site, per the detected site profile

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈3150
  • Linked site-wide: yes

• Условия оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Отзывы

  • Reason: Does not apply to this type of site, per the detected site profile

• Кейсы

  • Reason: Does not apply to this type of site, per the detected site profile

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

4 checked · 0 passed · 4 issues

• Issue: JSON-LD is missing or absent from the homepage

  Fix: Add at least one <script type=\"application/ld+json\"> block describing your organization so AI systems can read structured facts about your business.

  • Pages scanned: 4
  • Pages with JSON-LD: 0
  • JSON-LD blocks found: 0
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Reason: No JSON-LD found anywhere on the scanned site — nothing to validate

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Разметка BreadcrumbList

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Service

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Product / Offer

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка FAQPage

  • Reason: No FAQ/Q&A content detected anywhere on the scanned site
  • FAQ blocks found: 0

• Разметка Person

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Review

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка AggregateRating

  • Reason: Does not apply to this type of site, per the detected site profile

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: Does not apply to this type of site, per the detected site profile

• Почтовый адрес (PostalAddress)

  • Reason: Does not apply to this type of site, per the detected site profile

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

5 checked · 1 passed · 0 issues

• Partial: The homepage has no proper AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 69
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: yes
  • Activity signal: no
  • Context signal: yes

• AI Summary на страницах услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 4
  • Visible/structured-only: visible

• «Почему выбирают нас» с доказательствами

  • Reason: Does not apply to this type of site, per the detected site profile

• Блок «Кому подходит»

  • Reason: Does not apply to this type of site, per the detected site profile

• Блок ограничений

  • Reason: Does not apply to this type of site, per the detected site profile

• Краткие выжимки кейсов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Partial: Too much empty filler text

  Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

• Абзацы, которые легко цитировать

  • Quotable paragraphs found: 4

1 checked · 0 passed · 1 issues

• Issue: FAQ is missing or too small

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 0

• Покрытие коммерческих вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие возражений

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие сравнительных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Вопросы выбора подрядчика или поставщика

  • Reason: Does not apply to this type of site, per the detected site profile

• Конкретность ответов

  • Reason: AI evaluation was unavailable for this run

• Разметка FAQPage

  • Reason: No visible FAQ content found
  • Pages with visible FAQ: 0

• Естественные формулировки вопросов

  • Reason: AI evaluation was unavailable for this run

• Согласованность со страницами услуг

  • Reason: Does not apply to this type of site, per the detected site profile

3 checked · 2 passed · 1 issues

• Контент под рекомендательные запросы

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие интента «лучший исполнитель для…»

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Problem-driven questions are not covered

  Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Сравнительный контент

  • Reason: Does not apply to this type of site, per the detected site profile

• Страницы для этапа выбора

  • Reason: Does not apply to this type of site, per the detected site profile

• Понятные отличия от конкурентов

  • Reason: Does not apply to this type of site, per the detected site profile

• Честные ограничения

  • Reason: Does not apply to this type of site, per the detected site profile

• Понятный следующий шаг

  • Answer-oriented pages: 1
  • Pages with specific next step: 1
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность названия бренда

• Согласованность адреса

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность телефона

• Согласованность описания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость внешних отзывов

  • Reason: Does not apply to this type of site, per the detected site profile

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

6 checked · 1 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 2
  • Generic CTA count: 0
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость цены или условий

  • Reason: Does not apply to this type of site, per the detected site profile

• Объяснение гарантий

  • Reason: Does not apply to this type of site, per the detected site profile

• Доказательства рядом с CTA

  • Reason: Does not apply to this type of site, per the detected site profile

• Быстрый способ связи

  • Reason: Does not apply to this type of site, per the detected site profile

• Юридические страницы

  • Data collection: yes
  • Transaction: no
  • Terms page/link: none
  • Linked near flow: yes

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Elements with a fixed width wider than a phone screen: 11

• Issue: Too much distracts from the action

  Fix: Leave one obvious next step on the page. Several different actions asking for the same attention means none of them is the next step.

• Блоки доверия рядом с точками конверсии

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 0
  • Pages with specific CTA: 0
  • Initial specific CTA: no
  • Generic CTA count: 0
  • Label: none