GEO audit of a service company site — AI readiness 26/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈240

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 8 passed · 3 issues

• Issue: Brand name is unclear

  Fix: Multiple conflicting company/brand names were found with no single dominant one. Standardize on one name across Organization/WebSite JSON-LD, Open Graph, and your pages.

• Видимость юридического лица

  • Identifier value: ******1653

• Понятность категории бизнеса

• Чёткое описание «что мы делаем»

  • Character count: ≈110
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Понятность целевой аудитории

• Качество страницы «О компании»

  • Text length: ≈2710
  • Supporting signals count: 5

• Полнота страницы контактов

  • Contact form: no
  • Channels count: 4

• Внешние профили sameAs

  • sameAs count: 0
  • Visible profiles count: 2
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Issue: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Чёткое позиционирование бренда

10 checked · 2 passed · 7 issues

• Отдельная страница для каждой ключевой услуги

  • Core services detected: 1
  • Dedicated service pages: 1
  • Coverage percent: 100%

• Конкретное название услуги

  • Services detected: 1
  • Specific names: 1
  • Generic names: 0
  • Coverage percent: 100%

• Issue: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 1
  • Services with outcome: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 1
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 1
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Issue: Price is not visible for every service

  Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

  • Services evaluated: 1
  • Visible price coverage: 0
  • Structured-only coverage: 0
  • Coverage percent: 0%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 1
  • Services with timeline: 0
  • Coverage percent: 0%

• Issue: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 1
  • Services with process: 0
  • Steps count: 0
  • Coverage percent: 0%

• Partial: Not every service has proof of its own

  Fix: Connect each core service to a relevant case study, review, result, or other proof.

  • Services evaluated: 1
  • Services with specific proof: 0
  • Strong coverage: 0
  • Weak coverage: 1

• Issue: Not every service has its own FAQ

  Fix: Add service-specific questions and answers on each core service's own page.

  • Services evaluated: 1
  • Services with specific FAQ: 0
  • Coverage percent: 0%

9 checked · 2 passed · 2 issues

• Partial: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Issue: Claims about results are unsupported

  Fix: Show the numbers behind the result: from what to what, over what period, for whom. A result without a baseline cannot be judged and will not be quoted.

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 3

• Partial: Reviews do not show where they came from

  Fix: Show the number of reviews and state where they come from: your own database, a company profile, or an independent platform.

  • Visible reviews found: 0
  • Structured reviews found: no
  • Review count: none
  • Review platform/source found: yes

• Issue: Case studies carry no facts

  Fix: Write each case as task, approach and result, with numbers. A case that only names the client proves nothing an assistant can repeat.

• Partial: Certificates and licences are shown unconvincingly

  Fix: Show the certificate, license, or accreditation along with the document name, the issuing organization, and a link to verification.

  • Credential claims: yes
  • Visible assets: 1
  • Document links: 1

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 20

• Partial: Superlatives with nothing behind them

  Fix: Back a superlative with what makes it true — a ranking, an award, a measured figure — or drop it: an unproven "best" costs trust and gives an AI nothing to quote.

6 checked · 2 passed · 2 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 3
  • Independent sources count: 4
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Text length: 0

• Partial: Address or service area is incomplete

  Fix: State a physical address on your contact page and duplicate it in PostalAddress JSON-LD.

  • Visible address: yes
  • Structured address: yes
  • Fields found: 1
  • City/region: n/a

• Видимость экспертов или команды

  • Dedicated team page: yes
  • Usable Person count: 0
  • Usable ProfileBlock count: 40
  • Visible ProfileBlock count: 40

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Политика конфиденциальности

  • Reason: No data-collection forms detected
  • Forms/data collection detected: no

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 1

• Кейсы

  • Case pages found: 10
  • Substantive cases: 4
  • Section groups: 10
  • Text length: ≈11070

• Актуальность обновления контента

  • Reason: Editorial pages exist but no reliable publish/modified date could be found
  • Editorial pages: 0
  • Pages with reliable date: 0
  • Newest date: unknown
  • Oldest date: unknown
  • Pages older than 730 days: 0
  • Date coverage percent: 0

12 checked · 0 passed · 12 issues

• Issue: No JSON-LD markup at all

  Fix: Add at least one <script type=\"application/ld+json\"> block describing your organization so AI systems can read structured facts about your business.

  • Pages scanned: 26
  • Pages with JSON-LD: 0
  • JSON-LD blocks found: 0
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Reason: No JSON-LD found anywhere on the scanned site — nothing to validate

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 19
  • BreadcrumbList pages found: 0

• Issue: No Service markup

  Fix: Add JSON-LD Service to your core service pages and link the service to your provider Organization.

  • Service type found: none
  • Service signals found: yes

• Issue: Product / Offer markup is missing or unlinked

  Fix: Add Product and a related Offer with price, currency, availability and a URL so AI systems can understand what you sell.

  • Product entities found: 0
  • Offer entities found: 0

• Issue: No FAQPage markup

  Fix: Mark up your existing FAQ section with FAQPage JSON-LD (Question/Answer pairs) so AI systems can surface your answers directly.

  • FAQ blocks found: 2
  • FAQPage schema pages: 0

• Issue: Person markup is missing or incomplete

  Fix: Add Person for authors, experts, or team members with a name, job title, and a link to your organization.

  • Person type found: none
  • Person signals found: yes

• Issue: Review markup is missing or incomplete

  Fix: Mark up your published reviews with Review, including author, text, and rating, if those details are actually shown on the page — never markup reviews that aren't visible.

  • Review entities found: 0
  • AggregateRating entities found: 0

• Issue: AggregateRating markup is missing or incomplete

  Fix: Add AggregateRating only for a rating that's actually displayed on the page, with ratingValue and reviewCount or ratingCount.

  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Issue: The postal address in markup is incomplete

  Fix: Add a structured PostalAddress with streetAddress, addressLocality, addressRegion, postalCode and addressCountry so AI systems can identify your business location precisely.

  • Fields found: 0

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

10 checked · 2 passed · 4 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 21
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: yes
  • Activity signal: no
  • Context signal: no

• Issue: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 1
  • Strong summaries: 0
  • Weak summaries: 0
  • Coverage percent: 0%

• Блок ключевых фактов

  • Facts found: 6
  • Heading: none
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 5

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 2
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 1
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Case pages evaluated: 4
  • Cases with summary: 3
  • Coverage percent: 75%

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Partial: Too much empty filler text

  Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

• Issue: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

9 checked · 1 passed · 5 issues

• Partial: No FAQ on the site

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 2
  • Unique questions: 2
  • Pages with FAQ: 1
  • Dedicated FAQ pages: 0

• Partial: Buying questions are not answered

  Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

  • Commercial topic groups found: 1

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Comparison questions are not answered

  Fix: Add questions about the differences between services, plans, products, or solution options.

  • Comparison topic groups found: 0

• Issue: "How to choose a provider" questions are not answered

  Fix: Add questions about choosing your company: experience, qualifications, work process, case studies, and support.

  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • FAQ pairs reviewed: 2
  • Share of specific answers: 100%

• Issue: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 1
  • Pages with FAQPage schema: 0
  • Coverage percent: 0

• Issue: Questions are not worded the way clients ask them

  Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

  • FAQ pairs reviewed: 2
  • Share of naturally phrased questions: 0%

• Partial: FAQ contradicts the service pages

  Fix: Add questions and answers for every core service, and place them on the relevant pages.

  • Services detected: 4
  • Services covered: 2
  • Coverage percent: 50

8 checked · 5 passed · 2 issues

• Контент под рекомендательные запросы

  • Reason: AI evaluation was unavailable for this run

• Покрытие интента «лучший исполнитель для…»

• Issue: Problem-driven questions are not covered

  Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: signal-only
  • Candidates: 0
  • Dimensions found: 1
  • Strong/weak: weak

• Страницы для этапа выбора

  • Offers evaluated: 1
  • Decision-stage pages: 1
  • Coverage percent: 100%

• Понятные отличия от конкурентов

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 1
  • Pages with specific next step: 1
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 1 passed · 0 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Ссылки на социальные сети и профили

  • Visible official profiles: 4
  • Structured profiles: 0
  • Overlapping profiles: 0

• Упоминания бренда

• Риск противоречий

11 checked · 5 passed · 0 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 53
  • Generic CTA count: 38
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: yes
  • Quote/contact CTA: no
  • Lead form found: no
  • Contact page or channel: yes

• Partial: Price and conditions are not visible

  Fix: State a price, a range, a starting-from price, or a clear custom-quote condition on the offer page.

  • Visible price/condition count: 3
  • Structured-only count: 0

• Объяснение гарантий

  • Explanation signals count: 4
  • Structured warranty: no

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Source URL count: 25
  • Visible phone/messenger count: 86
  • Phone (masked): *******2219

• Юридические страницы

  • Reason: No data collection and no transaction signals detected
  • Privacy page/link: n/a

• Мобильная готовность к конверсии

  • Viewport adapts to the device: The page declares itself usable on a phone

• Низкий уровень отвлекающих элементов

• Блоки доверия рядом с точками конверсии

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 2
  • Pages with specific CTA: 2
  • Initial specific CTA: no
  • Generic CTA count: 38
  • Label: none