GEO audit of a service company site — AI readiness 41/100

16 checked · 15 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: 40

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

• Страницы, закрытые от индексации

  • Homepage closed to indexing: no
  • Pages closed to indexing: 0
  • Share of read pages: 0%

• Фавиконка присутствует

  • HTTP status: ≈200

• Несуществующие страницы отвечают 404

  • HTTP status: ≈400

• Partial: Language or charset is not declared

  Fix: Declare the page language (html lang) and a utf-8 charset (meta charset or the Content-Type header) — robots read both before the content

  • lang: Not found

• Canonical главной корректен

• Редиректы корня сходятся

11 checked · 4 passed · 7 issues

• Issue: Brand name is unclear

  Fix: Multiple conflicting company/brand names were found with no single dominant one. Standardize on one name across Organization/WebSite JSON-LD, Open Graph, and your pages.

• Issue: Legal entity details are incomplete

  Fix: Add your legal company name and basic registration details on a dedicated page and in structured data.

  • Legal name: none

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Category candidate: none

• Чёткое описание «что мы делаем»

  • Character count: ≈320
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Качество страницы «О компании»

  • Text length: ≈8850
  • Supporting signals count: 3

• Полнота страницы контактов

  • Contact form: no
  • Channels count: 2

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Issue: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Чёткое позиционирование бренда

8 checked · 4 passed · 4 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Понятный результат услуги

  • Services evaluated: 10
  • Services with outcome: 7
  • Coverage percent: 70%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 2
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Наличие цены или диапазона цены

  • Services evaluated: 10
  • Visible price coverage: 10
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 2
  • Services with timeline: 0
  • Coverage percent: 0%

• Issue: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 2
  • Services with process: 0
  • Steps count: 0
  • Coverage percent: 0%

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 9
  • Coverage percent: 90%

7 checked · 2 passed · 3 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Issue: Claims about experience are unsupported

  Fix: Show what the experience consists of: since when, how many projects, in which industries. "Years on the market" without content is not experience, it is age.

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Issue: Claims about results are unsupported

  Fix: Show the numbers behind the result: from what to what, over what period, for whom. A result without a baseline cannot be judged and will not be quoted.

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 3

• Partial: Reviews do not show where they came from

  Fix: Show the number of reviews and state where they come from: your own database, a company profile, or an independent platform.

  • Visible reviews found: 0
  • Structured reviews found: no
  • Review count: none
  • Review platform/source found: yes

• Фактическая глубина кейсов

  • Reason: No case studies were found to read

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 2

• Неподтверждённые превосходные заявления

4 checked · 0 passed · 3 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 2
  • Independent sources count: 3
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: no
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Issue: Authorship is missing in places

  Fix: State the author of your content and add a visible byline, profile link, or Person/author markup.

  • Editorial pages: 4
  • Attributed pages: 0
  • Coverage percent: 0
  • Source types: none

• Политика конфиденциальности

  • Reason: No data-collection forms detected
  • Forms/data collection detected: no

• Условия оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Reason: Editorial pages exist but no reliable publish/modified date could be found
  • Editorial pages: 4
  • Pages with reliable date: 0
  • Newest date: unknown
  • Oldest date: unknown
  • Pages older than 730 days: 0
  • Date coverage percent: 0

6 checked · 0 passed · 6 issues

• Issue: No JSON-LD markup at all

  Fix: Add at least one <script type=\"application/ld+json\"> block describing your organization so AI systems can read structured facts about your business.

  • Pages scanned: 30
  • Pages with JSON-LD: 0
  • JSON-LD blocks found: 0
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Reason: No JSON-LD found anywhere on the scanned site — nothing to validate

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 3
  • BreadcrumbList pages found: 0

• Разметка Service

  • Reason: No service signals (service-page URL/heading match, Microdata Service, or offer catalog) detected on the scanned site
  • Service type found: none

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Issue: No FAQPage markup

  Fix: Mark up your existing FAQ section with FAQPage JSON-LD (Question/Answer pairs) so AI systems can surface your answers directly.

  • FAQ blocks found: ≈170
  • FAQPage schema pages: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: Does not apply to this type of site, per the detected site profile

• Почтовый адрес (PostalAddress)

  • Reason: Does not apply to this type of site, per the detected site profile

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

9 checked · 0 passed · 3 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: ≈270
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 3
  • Weak summaries: 6
  • Coverage percent: 30%

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 4
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 2

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 1
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 2
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Issue: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Partial: Too much empty filler text

  Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

• Partial: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

  • Quotable paragraphs found: 1

6 checked · 3 passed · 1 issues

• Наличие FAQ

  • Visible FAQ blocks: ≈170
  • Unique questions: ≈170
  • Pages with FAQ: 21
  • Dedicated FAQ pages: 0

• Покрытие коммерческих вопросов

  • Commercial topic groups found: 2

• Partial: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 1

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие сравнительных вопросов

  • Reason: Only one offering was found — nothing objective to compare
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Partial: FAQ answers are too vague

  Fix: Answer FAQ questions with terms, numbers and steps instead of restating the question or promising to discuss it individually.

  • FAQ pairs reviewed: 20
  • Share of specific answers: 75%

• Issue: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 21
  • Pages with FAQPage schema: 0
  • Coverage percent: 0

• Естественные формулировки вопросов

  • FAQ pairs reviewed: 20
  • Share of naturally phrased questions: 100%

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

9 checked · 7 passed · 1 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: weak
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Понятные отличия от конкурентов

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 10
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность названия бренда

• Согласованность адреса

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

8 checked · 6 passed · 0 issues

• Понятность оффера на первом экране

  • Identity found: yes
  • Offer found: yes
  • Primary action found: yes
  • Method: initial HTML source region

• Видимость CTA

  • Primary CTA count: ≈180
  • Generic CTA count: 53
  • Initial-region CTA: primary

• Наличие формы заявки

  • Reason: No service-provider/lead-generation signals detected
  • Lead form found: n/a

• Видимость цены или условий

  • Reason: No offering/commercial signals detected
  • Visible price/condition count: 0

• Объяснение гарантий

  • Explanation signals count: 4
  • Structured warranty: no

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Юридические страницы

  • Reason: No data collection and no transaction signals detected
  • Privacy page/link: n/a

• Мобильная готовность к конверсии

  • Viewport adapts to the device: The page declares itself usable on a phone

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

• Понятный следующий шаг

  • Key offer pages: 0
  • Pages with specific CTA: 0
  • Initial specific CTA: yes
  • Generic CTA count: 53