GEO audit of a service company site — AI readiness 64/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈630

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 6 passed · 1 issues

• Ясность названия бренда

• Видимость юридического лица

  • Identifier value: ******5791

• Partial: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

• Partial: The «what we do» statement is unconvincing

  Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

  • Character count: 21
  • Subject signal: no
  • Activity signal: yes
  • Structured corroboration: no

• Partial: Service geography is incomplete

  Fix: A physical location was found, but the service area itself isn't declared. Add areaServed to your Service/LocalBusiness JSON-LD.

• Понятность целевой аудитории

• Качество страницы «О компании»

  • Text length: ≈3600
  • Supporting signals count: 5

• Полнота страницы контактов

  • Contact form: no
  • Channels count: 4

• Внешние профили sameAs

  • sameAs count: 0
  • Visible profiles count: 3
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Partial: A quotable company summary is missing

  Fix: Add a compact company summary to the homepage: name, what you do, who you help, and where or in what format you offer your services.

  • Character count: 55
  • Sentence count: 1
  • Identity signal: yes
  • Activity signal: yes
  • Context signal: yes

• Чёткое позиционирование бренда

8 checked · 3 passed · 2 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Понятный результат услуги

  • Services evaluated: 10
  • Services with outcome: 9
  • Coverage percent: 90%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Partial: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 10
  • Services with limitations/non-fit: 1
  • Coverage percent: 10%

• Partial: Price is not visible for every service

  Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

  • Services evaluated: 10
  • Visible price coverage: 4
  • Structured-only coverage: 0
  • Coverage percent: 40%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 10
  • Services with timeline: 0
  • Coverage percent: 0%

• Partial: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 10
  • Services with process: 5
  • Steps count: 4, 4, 4, 5, 5
  • Coverage percent: 50%

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 7
  • Coverage percent: 70%

3 checked · 2 passed · 1 issues

• Обнаружение коммерческих заявлений

• Проверка заявлений об опыте

• Проверка заявлений о количестве клиентов

• Проверка заявлений о результатах

• Issue: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Explanation signal types: none
  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 0

• Видимость источников отзывов

  • Visible reviews found: 0
  • Structured reviews found: yes
  • Review count: ≈190
  • Review platform/source found: yes

• Фактическая глубина кейсов

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 5

• Неподтверждённые превосходные заявления

7 checked · 2 passed · 1 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 2
  • Independent sources count: 4
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Text length: 0

• Partial: Address or service area is incomplete

  Fix: State a physical address on your contact page and duplicate it in PostalAddress JSON-LD.

  • Visible address: yes
  • Structured address: yes
  • Fields found: 2

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Partial: Authorship is missing in places

  Fix: State the author of your content and add a visible byline, profile link, or Person/author markup.

  • Editorial pages: 15
  • Attributed pages: 15
  • Coverage percent: ≈100

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈7810
  • Linked site-wide: yes

• Условия оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: yes
  • Review pages: 1

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Editorial pages: 15
  • Pages with reliable date: 9
  • Pages older than 730 days: 0
  • Date coverage percent: 60

15 checked · 7 passed · 4 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 29
  • JSON-LD blocks found: 60
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: 60
  • Valid blocks: 60
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Разметка Organization

• Разметка LocalBusiness

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Partial: WebPage markup is missing or incomplete

  Fix: Add WebPage-level JSON-LD to your homepage too — it's currently only on a secondary page.

• Разметка BreadcrumbList

• Разметка Service

  • Reason: No service signals (service-page URL/heading match, Microdata Service, or offer catalog) detected on the scanned site
  • Service type found: none

• Partial: Product / Offer markup is missing or unlinked

  Fix: Link your Product to a related Offer (nest it under offers, or reference the product via Offer.itemOffered) so price and availability are machine-readable.

  • Product entities found: 6
  • Offer entities found: 0
  • Related pair found: no

• Разметка FAQPage

• Issue: Person markup is missing or incomplete

  Fix: Add Person for authors, experts, or team members with a name, job title, and a link to your organization.

  • Person type found: none
  • Person signals found: yes

• Partial: Review markup is missing or incomplete

  Fix: You publish an AggregateRating but no individual Review entities — add Review markup for the reviews actually shown on the page.

• Разметка AggregateRating

• Issue: No sameAs links in the markup

  Fix: Add sameAs links to your Organization (or LocalBusiness/Person) JSON-LD pointing to your official profiles (social media, Wikipedia, Crunchbase, etc.) and other authoritative external listings.

  • Valid sameAs count: 0
  • Invalid sameAs count: 0

• Issue: areaServed is not declared

  Fix: Add areaServed to your Service/Organization/LocalBusiness JSON-LD so AI systems know which regions or locations you actually serve.

  • areaServed found: no

• Partial: The postal address in markup is incomplete

  Fix: Complete the PostalAddress — add the missing fields (streetAddress, addressLocality, addressRegion, postalCode, addressCountry) so the address is fully machine-readable.

  • Fields found: 2

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

7 checked · 0 passed · 2 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 21
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 5
  • Weak summaries: 5
  • Coverage percent: 50%

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 7
  • Fact types: none
  • Heading: none
  • Visible/structured-only: structured-only

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 4

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 10
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 10
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Partial: Cases have no short summaries

  Fix: Add a brief block at the start of each case study: challenge, solution, result, and key metrics.

  • Case pages evaluated: 7
  • Cases with summary: 3
  • Coverage percent: 43%

• Конкретность формулировок

• Низкий уровень пустых фраз

• Абзацы, которые легко цитировать

5 checked · 2 passed · 2 issues

• Наличие FAQ

  • Visible FAQ blocks: 41
  • Unique questions: 34
  • Pages with FAQ: 12
  • Dedicated FAQ pages: 0

• Покрытие коммерческих вопросов

  • Commercial topic groups found: 2

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Issue: Local questions are not answered

  Fix: Add questions about service area, address, directions, parking, or local delivery.

  • Local topic groups found: 0

• Покрытие сравнительных вопросов

  • Reason: Only one offering was found — nothing objective to compare
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Конкретность ответов

• Partial: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 12
  • Pages with FAQPage schema: 3
  • Coverage percent: 25

• Естественные формулировки вопросов

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

4 checked · 2 passed · 2 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Покрытие проблемных запросов

• Issue: Local questions are not covered

  Fix: Tie core services to service-area regions on the relevant pages and in areaServed.

  • Geographic offers: 10
  • Offers with local coverage: 0
  • Coverage percent: 0%
  • Geography signals: none

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Понятные отличия от конкурентов

• Честные ограничения

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 10
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 0 passed · 0 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Partial: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 1
  • Structured profiles: 0
  • Overlapping profiles: 0

• Упоминания бренда

• Риск противоречий

10 checked · 3 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 61
  • Generic CTA count: 4
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: no
  • Quote/contact CTA: no
  • Lead form found: no
  • Contact page or channel: yes

• Partial: Price and conditions are not visible

  Fix: State a price, a range, a starting-from price, or a clear custom-quote condition on the offer page.

  • Visible price/condition count: 24
  • Structured-only count: 0

• Issue: The guarantee is not explained

  Fix: If you make a guarantee or refund claim, state its duration, conditions, limitations, and how to request it.

  • Explanation signals count: 0
  • Signal types: none
  • Structured warranty: no

• Доказательства рядом с CTA

  • Structurally near: yes
  • Proximity reason: same heading, same form, or nearby DOM position

• Быстрый способ связи

  • Source URL count: 29
  • Visible phone/messenger count: 95
  • Phone (masked): *******6136

• Юридические страницы

  • Data collection: yes
  • Transaction: no
  • Terms page/link: none
  • Linked near flow: yes

• Мобильная готовность к конверсии

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

  • Trust types near: none

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 10
  • Pages with specific CTA: 6
  • Initial specific CTA: no
  • Generic CTA count: 4
  • Label: none