GEO audit of a service company site — AI readiness 38/100

16 checked · 14 passed · 2 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• Issue: XML sitemap is missing or served wrong

  Fix: Add a sitemap.xml and reference it from robots.txt. A sitemap helps AI crawlers discover all pages.

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

• Страницы, закрытые от индексации

  • Homepage closed to indexing: no
  • Pages closed to indexing: 0
  • Share of read pages: 0%

• Фавиконка присутствует

  • HTTP status: ≈200

• Несуществующие страницы отвечают 404

  • HTTP status: ≈400

• Язык и кодировка объявлены

• Issue: Homepage canonical is missing or wrong

  Fix: Add a canonical link to the homepage pointing at its own canonical address

  • Canonical: Not found

• Редиректы корня сходятся

9 checked · 4 passed · 3 issues

• Partial: Brand name is unclear

  Fix: Only one source confirms this name. Add it to a second independent source (e.g. WebSite JSON-LD or Open Graph og:site_name) to remove ambiguity.

• Видимость юридического лица

  • Identifier value: ******9321

• Понятность категории бизнеса

• Partial: The «what we do» statement is unconvincing

  Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

  • Character count: ≈170
  • Subject signal: no
  • Activity signal: yes
  • Structured corroboration: no

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Понятность целевой аудитории

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Полнота страницы контактов

  • Contact form: yes
  • Channels count: 5

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Согласованность сущности на страницах

  • Reason: Fewer than two independent strong name sources were found across the scanned pages
  • Independent sources: 1

• Issue: A quotable company summary is missing or too thin

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Чёткое позиционирование бренда

  • Reason: AI evaluation was unavailable for this run

8 checked · 4 passed · 3 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Понятный результат услуги

  • Services evaluated: 10
  • Services with outcome: 10
  • Coverage percent: 100%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 10
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Наличие цены или диапазона цены

  • Services evaluated: 10
  • Visible price coverage: 10
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 10
  • Services with timeline: 0
  • Coverage percent: 0%

• Partial: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 10
  • Services with process: 1
  • Steps count: 6
  • Coverage percent: 10%

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 10
  • Coverage percent: 100%

8 checked · 3 passed · 2 issues

• Partial: Not every commercial claim is backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Проверка заявлений о результатах

  • Reason: The site makes no claims about results achieved

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 3

• Видимость источников отзывов

  • Visible reviews found: 5
  • Structured reviews found: no
  • Review count: ≈300
  • Review platform/source found: yes

• Issue: Case studies are thin on facts

  Fix: Write each case as task, approach and result, with numbers. A case that only names the client proves nothing an assistant can repeat.

• Видимость сертификатов или лицензий

  • Credential claims: yes
  • Visible assets: 40
  • Document links: 39

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Partial: Superlatives with nothing behind them

  Fix: Back a superlative with what makes it true — a ranking, an award, a measured figure — or drop it: an unproven "best" costs trust and gives an AI nothing to quote.

5 checked · 3 passed · 1 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 5
  • Independent sources count: 4
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Visible address: yes
  • Structured address: yes
  • Fields found: 4

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈8270
  • Linked site-wide: yes

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Отзывы

  • Visible reviews count: 5
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 1

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

7 checked · 0 passed · 7 issues

• Issue: JSON-LD is missing or absent from the homepage

  Fix: Add at least one <script type=\"application/ld+json\"> block describing your organization so AI systems can read structured facts about your business.

  • Pages scanned: 30
  • Pages with JSON-LD: 0
  • JSON-LD blocks found: 0
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Reason: No JSON-LD found anywhere on the scanned site — nothing to validate

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 25
  • BreadcrumbList pages found: 0

• Разметка Service

  • Reason: No service signals (service-page URL/heading match, Microdata Service, or offer catalog) detected on the scanned site
  • Service type found: none

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Issue: No FAQPage markup

  Fix: Mark up your existing FAQ section with FAQPage JSON-LD (Question/Answer pairs) so AI systems can surface your answers directly.

  • FAQ blocks found: 22
  • FAQPage schema pages: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Issue: The postal address in markup is incomplete

  Fix: Add a structured PostalAddress with streetAddress, addressLocality, addressRegion, postalCode and addressCountry so AI systems can identify your business location precisely.

  • Fields found: 0

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

6 checked · 1 passed · 2 issues

• Partial: The homepage has no proper AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: ≈110
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: yes
  • Activity signal: no
  • Context signal: yes

• Partial: Not every service page has an AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 5
  • Weak summaries: 5
  • Coverage percent: 50%

• Блок ключевых фактов

  • Facts found: 8
  • Heading: none
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Proof types site-wide: 5

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 4
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 10
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Конкретность формулировок

  • Reason: AI evaluation was unavailable for this run

• Низкий уровень пустых фраз

  • Reason: AI evaluation was unavailable for this run

• Абзацы, которые легко цитировать

  • Reason: AI evaluation was unavailable for this run

6 checked · 2 passed · 3 issues

• Наличие FAQ

  • Visible FAQ blocks: 22
  • Unique questions: 14
  • Pages with FAQ: 5
  • Dedicated FAQ pages: 0

• Partial: Buying questions are not answered

  Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

  • Commercial topic groups found: 1

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие сравнительных вопросов

  • Reason: Only one offering was found — nothing objective to compare
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • FAQ pairs reviewed: 20
  • Share of specific answers: 90%

• Issue: FAQPage markup is missing on some FAQ blocks

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 5
  • Pages with FAQPage schema: 0
  • Coverage percent: 0

• Issue: Questions are not worded the way clients ask them

  Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

  • FAQ pairs reviewed: 20
  • Share of naturally phrased questions: 18%

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

8 checked · 5 passed · 2 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Partial: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 10
  • Coverage percent: 100%

• Не шаблонный контент

  • Reason: AI evaluation was unavailable for this run

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

11 checked · 6 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: ≈180
  • Generic CTA count: ≈220
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Service-provider signal: no
  • Quote/contact CTA: no
  • Lead form found: yes
  • Contact page or channel: yes

• Видимость цены или условий

  • Visible price/condition count: ≈130
  • Structured-only count: 0

• Объяснение гарантий

  • Explanation signals count: 4
  • Structured warranty: no

• Доказательства рядом с CTA

  • Structurally near: yes
  • Proximity reason: same heading, same form, or nearby DOM position

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Юридические страницы

  • Data collection: yes
  • Transaction: no
  • Terms page/link: none
  • Linked near flow: yes

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Elements with a fixed width wider than a phone screen: 14
  • Fields in the longest form: 50

• Issue: Too much distracts from the action

  Fix: Leave one obvious next step on the page. Several different actions asking for the same attention means none of them is the next step.

• Блоки доверия рядом с точками конверсии

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 4
  • Pages with specific CTA: 4
  • Initial specific CTA: no
  • Generic CTA count: ≈220
  • Label: none