GEO audit of an online store — AI readiness 8/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈5000

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

9 checked · 0 passed · 6 issues

• Issue: Brand name is unclear

  Fix: Add a clear, consistent company or brand name to your Organization/WebSite JSON-LD, Open Graph tags, and main pages.

  • Detected name: none

• Issue: Legal entity details are incomplete

  Fix: Add your legal company name and basic registration details on a dedicated page and in structured data.

  • Legal name: none

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Category candidate: none

• Partial: The «what we do» statement is unconvincing

  Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

  • Character count: ≈170
  • Subject signal: no
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Issue: Contact page is incomplete

  Fix: Create a dedicated contact page and add at least two ways to reach you: email, phone, a contact form, or an address.

  • Channel types: none
  • Contact form: no
  • Channels count: 0

• Внешние профили sameAs

  • Reason: No Organization/LocalBusiness/Person entity or reliable company name found
  • sameAs count: 0

• Согласованность сущности на страницах

  • Reason: Fewer than two independent strong name sources were found across the scanned pages
  • Independent sources: 0

• Partial: A quotable company summary is missing

  Fix: Add a compact company summary to the homepage: name, what you do, who you help, and where or in what format you offer your services.

  • Character count: ≈170
  • Sentence count: 2
  • Identity signal: no
  • Activity signal: yes
  • Context signal: yes

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

0 checked · 0 passed · 0 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Reason: No reliable service candidates detected
  • Services detected: 0

• Понятный результат услуги

  • Reason: No reliable service candidates detected
  • Services evaluated: 0

• Кому подходит услуга

  • Reason: No reliable service candidates detected
  • Services evaluated: 0

• Кому услуга не подходит

  • Reason: No project/custom-delivery service candidates detected
  • Applicable services: 0

• Наличие цены или диапазона цены

  • Reason: No reliable service candidates detected
  • Services evaluated: 0

• Понятные сроки оказания услуги

  • Reason: No project/custom-delivery service candidates detected
  • Applicable services: 0

• Этапы работы

  • Reason: No project/custom-delivery service candidates detected
  • Applicable services: 0

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• FAQ по конкретной услуге

  • Reason: No reliable service candidates detected
  • Services evaluated: 0

0 checked · 0 passed · 0 issues

• Обнаружение коммерческих заявлений

  • Reason: AI evaluation was unavailable for this run

• Проверка заявлений об опыте

  • Reason: AI evaluation was unavailable for this run

• Проверка заявлений о количестве клиентов

  • Reason: AI evaluation was unavailable for this run

• Проверка заявлений о результатах

  • Reason: AI evaluation was unavailable for this run

• Объяснение гарантий

  • Reason: No guarantee/refund/warranty claim found
  • Explanation signals count: 0

• Видимость источников отзывов

  • Reason: No visible or structured review/rating signals found
  • Visible reviews found: 0

• Фактическая глубина кейсов

  • Reason: AI evaluation was unavailable for this run

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Внешние ссылки на доказательства

  • Reason: No proof context (review/case/certificate/guarantee/result) found
  • Proof contexts found: 0

• Неподтверждённые превосходные заявления

  • Reason: AI evaluation was unavailable for this run

3 checked · 0 passed · 3 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Channel types: none
  • Corroborated values count: 0
  • Independent sources count: 0
  • Conflicting values: no

• Issue: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal name found: no
  • Identifier types: none
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: No local-business/physical-location signals detected
  • Visible address: no

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Политика конфиденциальности

  • Reason: No data-collection forms detected
  • Forms/data collection detected: no

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

5 checked · 0 passed · 5 issues

• Issue: No JSON-LD markup at all

  Fix: Add at least one <script type=\"application/ld+json\"> block describing your organization so AI systems can read structured facts about your business.

  • Pages scanned: 30
  • Pages with JSON-LD: 0
  • JSON-LD blocks found: 0
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Reason: No JSON-LD found anywhere on the scanned site — nothing to validate

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: No strong local-business signals (address plus phone/hours/geo/map/branch/pricing, or an address on a contact/location page) detected on the scanned site
  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 27
  • BreadcrumbList pages found: 0

• Разметка Service

  • Reason: No service signals (service-page URL/heading match, Microdata Service, or offer catalog) detected on the scanned site
  • Service type found: none

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Разметка FAQPage

  • Reason: No FAQ/Q&A content detected anywhere on the scanned site
  • FAQ blocks found: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Почтовый адрес (PostalAddress)

  • Reason: No local-business or address signals detected on the scanned site
  • Fields found: 0

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

6 checked · 2 passed · 3 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: ≈170
  • Sentence count: 2
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• AI Summary на страницах услуг

  • Reason: No dedicated service pages detected
  • Service pages evaluated: 0

• Issue: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Fact block source: none
  • Facts found: 0
  • Fact types: none
  • Heading: none
  • Visible/structured-only: structured-only

• Issue: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 0

• Блок «Кому подходит»

  • Reason: No service/product/offer signals detected
  • Key offer pages: 0

• Блок ограничений

  • Reason: No project/custom/complex offer candidates detected
  • Applicable offers: 0

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Конкретность формулировок

  • Text blocks reviewed: 2

• Низкий уровень пустых фраз

  • Text blocks reviewed: 2

• Issue: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

1 checked · 0 passed · 1 issues

• Issue: No FAQ on the site

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 0

• Покрытие коммерческих вопросов

  • Reason: No visible FAQ content found
  • Commercial topic groups found: 0

• Покрытие возражений

  • Reason: No visible FAQ content found
  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: No visible FAQ content found
  • Local topic groups found: 0

• Покрытие сравнительных вопросов

  • Reason: No visible FAQ content found
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: No visible FAQ content found
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • Reason: AI evaluation was unavailable for this run

• Разметка FAQPage

  • Reason: No visible FAQ content found
  • Pages with visible FAQ: 0

• Естественные формулировки вопросов

  • Reason: AI evaluation was unavailable for this run

• Согласованность со страницами услуг

  • Reason: No visible FAQ content found
  • Services detected: 0

6 checked · 1 passed · 5 issues

• Issue: Nothing written for recommendation-style questions

  Fix: Write content an assistant could recommend you from: who you are for, what you do, on what terms.

• Issue: "Best provider for…" questions are not covered

  Fix: Answer how to choose a provider for this task — selection criteria, comparisons, and where you fit among the alternatives.

• Issue: Problem-driven questions are not covered

  Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

• Покрытие локальных запросов

  • Reason: No geographic/local service signals detected
  • Geographic offers: 0

• Сравнительный контент

  • Reason: No comparable offer group or comparison page signal detected
  • Comparable group type: none

• Страницы для этапа выбора

  • Reason: No core offer candidates detected
  • Offers evaluated: 0

• Issue: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Reason: No local/comparison/decision-stage answer-oriented pages detected
  • Answer-oriented pages: 0

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

4 checked · 0 passed · 3 issues

• Issue: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: no
  • Offer found: no
  • Primary action found: no
  • H1: none
  • Offer excerpt: none
  • CTA label: none
  • Method: initial HTML source region

• Issue: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 0
  • Generic CTA count: 0
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Reason: No service-provider/lead-generation signals detected
  • Lead form found: n/a

• Видимость цены или условий

  • Reason: No offering/commercial signals detected
  • Visible price/condition count: 0

• Объяснение гарантий

  • Reason: No guarantee/refund/warranty claim found
  • Explanation signals count: 0

• Доказательства рядом с CTA

  • Reason: No primary CTA found
  • Proof type: n/a

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Юридические страницы

  • Reason: No data collection and no transaction signals detected
  • Privacy page/link: n/a

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Zooming is disabled: A reader who cannot enlarge a label cannot fill the form

• Низкий уровень отвлекающих элементов

  • Reason: AI evaluation was unavailable for this run

• Блоки доверия рядом с точками конверсии

  • Reason: No conversion points found
  • Trust types near: n/a

• Issue: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 0
  • Pages with specific CTA: 0
  • Initial specific CTA: no
  • Generic CTA count: 0
  • Label: none