GEO audit of an online store — AI readiness 28/100

10 checked · 9 passed · 1 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• Issue: XML sitemap is missing or served wrong

  Fix: Add a sitemap.xml and reference it from robots.txt. A sitemap helps AI crawlers discover all pages.

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 7 passed · 3 issues

• Ясность названия бренда

• Issue: Legal entity details are incomplete

  Fix: Add your legal company name and basic registration details on a dedicated page and in structured data.

  • Legal name: none

• Понятность категории бизнеса

• Чёткое описание «что мы делаем»

  • Character count: ≈100
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Полнота страницы контактов

  • Contact form: no
  • Channels count: 2

• Внешние профили sameAs

  • sameAs count: 0
  • Visible profiles count: 2
  • Overlapping profiles count: 0

• Согласованность сущности на страницах

• Краткое описание компании для AI

  • Character count: ≈190
  • Sentence count: 1
  • Identity signal: yes
  • Activity signal: yes
  • Context signal: yes

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

10 checked · 4 passed · 5 issues

• Отдельная страница для каждой ключевой услуги

  • Core services detected: 4
  • Dedicated service pages: 4
  • Coverage percent: 100%

• Конкретное название услуги

  • Services detected: 4
  • Specific names: 4
  • Generic names: 0
  • Coverage percent: 100%

• Partial: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 4
  • Services with outcome: 1
  • Coverage percent: 25%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 4
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 1
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Наличие цены или диапазона цены

  • Services evaluated: 4
  • Visible price coverage: 4
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 1
  • Services with timeline: 0
  • Coverage percent: 0%

• Issue: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 1
  • Services with process: 0
  • Steps count: 0
  • Coverage percent: 0%

• Доказательства или кейсы по услуге

  • Services evaluated: 4
  • Services with specific proof: 4
  • Strong coverage: 4
  • Weak coverage: 0

• Issue: Not every service has its own FAQ

  Fix: Add service-specific questions and answers on each core service's own page.

  • Services evaluated: 4
  • Services with specific FAQ: 0
  • Coverage percent: 0%

6 checked · 3 passed · 3 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

  • Reason: The site makes no claims about its experience

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Issue: Claims about results are unsupported

  Fix: Show the numbers behind the result: from what to what, over what period, for whom. A result without a baseline cannot be judged and will not be quoted.

• Объяснение гарантий

  • Source document found: yes
  • Structured warranty found: no
  • Explanation signals count: 4

• Видимость источников отзывов

  • Reason: No visible or structured review/rating signals found
  • Visible reviews found: 0

• Фактическая глубина кейсов

  • Reason: No case studies were found to read

• Видимость сертификатов или лицензий

  • Credential claims: yes
  • Visible assets: 1
  • Document links: 1

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Неподтверждённые превосходные заявления

5 checked · 0 passed · 5 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 2
  • Independent sources count: 3
  • Conflicting values: yes

• Issue: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: no
  • Identifier types: none
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: No local-business/physical-location signals detected
  • Visible address: no

• Issue: The people behind the site are barely visible

  Fix: Add a team or experts page with names, roles, and their connection to the organization.

  • Dedicated team page: no
  • Usable Person count: 0
  • Usable ProfileBlock count: 0
  • Visible ProfileBlock count: 0

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Политика конфиденциальности

  • Reason: No data-collection forms detected
  • Forms/data collection detected: no

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Issue: Too few case studies

  Fix: Add case studies describing the task, approach, and result for your core services.

  • Case pages found: 0
  • Substantive cases: 0
  • Section groups: 0
  • Text length: 0

• Актуальность обновления контента

  • Reason: Editorial pages exist but no reliable publish/modified date could be found
  • Editorial pages: 0
  • Pages with reliable date: 0
  • Newest date: unknown
  • Oldest date: unknown
  • Pages older than 730 days: 0
  • Date coverage percent: 0

7 checked · 0 passed · 7 issues

• Issue: No JSON-LD markup at all

  Fix: Add at least one <script type=\"application/ld+json\"> block describing your organization so AI systems can read structured facts about your business.

  • Pages scanned: 10
  • Pages with JSON-LD: 0
  • JSON-LD blocks found: 0
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Reason: No JSON-LD found anywhere on the scanned site — nothing to validate

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Разметка LocalBusiness

  • Reason: No strong local-business signals (address plus phone/hours/geo/map/branch/pricing, or an address on a contact/location page) detected on the scanned site
  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 9
  • BreadcrumbList pages found: 0

• Issue: No Service markup

  Fix: Add JSON-LD Service to your core service pages and link the service to your provider Organization.

  • Service type found: none
  • Service signals found: yes

• Issue: Product / Offer markup is missing or unlinked

  Fix: Add Product and a related Offer with price, currency, availability and a URL so AI systems can understand what you sell.

  • Product entities found: 0
  • Offer entities found: 0

• Разметка FAQPage

  • Reason: No FAQ/Q&A content detected anywhere on the scanned site
  • FAQ blocks found: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Почтовый адрес (PostalAddress)

  • Reason: No local-business or address signals detected on the scanned site
  • Fields found: 0

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

9 checked · 4 passed · 3 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 65
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 4
  • Strong summaries: 0
  • Weak summaries: 4
  • Coverage percent: 0%

• Блок ключевых фактов

  • Facts found: 13
  • Heading: none
  • Visible/structured-only: visible

• Issue: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 1

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 4
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 1
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Конкретность формулировок

  • Text blocks reviewed: 40

• Низкий уровень пустых фраз

  • Text blocks reviewed: 40

• Абзацы, которые легко цитировать

1 checked · 0 passed · 1 issues

• Issue: No FAQ on the site

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 0

• Покрытие коммерческих вопросов

  • Reason: No visible FAQ content found
  • Commercial topic groups found: 0

• Покрытие возражений

  • Reason: No visible FAQ content found
  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: No visible FAQ content found
  • Local topic groups found: 0

• Покрытие сравнительных вопросов

  • Reason: No visible FAQ content found
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: No visible FAQ content found
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • Reason: AI evaluation was unavailable for this run

• Разметка FAQPage

  • Reason: No visible FAQ content found
  • Pages with visible FAQ: 0

• Естественные формулировки вопросов

  • Reason: AI evaluation was unavailable for this run

• Согласованность со страницами услуг

  • Reason: No visible FAQ content found
  • Services detected: 0

9 checked · 3 passed · 6 issues

• Issue: Nothing written for recommendation-style questions

  Fix: Write content an assistant could recommend you from: who you are for, what you do, on what terms.

• Issue: "Best provider for…" questions are not covered

  Fix: Answer how to choose a provider for this task — selection criteria, comparisons, and where you fit among the alternatives.

• Issue: Problem-driven questions are not covered

  Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

• Покрытие локальных запросов

  • Reason: No geographic/local service signals detected
  • Geographic offers: 0

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 4
  • Decision-stage pages: 4
  • Coverage percent: 100%

• Issue: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 4
  • Pages with specific next step: 4
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

11 checked · 3 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • H1: none
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 87
  • Generic CTA count: 2
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: yes
  • Quote/contact CTA: yes
  • Lead form found: no
  • Contact page or channel: yes

• Видимость цены или условий

  • Visible price/condition count: 93
  • Structured-only count: 0

• Объяснение гарантий

  • Explanation signals count: 4
  • Structured warranty: no

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Source URL count: 10
  • Visible phone/messenger count: 22
  • Phone (masked): *******6619

• Юридические страницы

  • Reason: No data collection and no transaction signals detected
  • Privacy page/link: n/a

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Zooming is disabled: A reader who cannot enlarge a label cannot fill the form

• Issue: Too much distracts from the action

  Fix: Leave one obvious next step on the page. Several different actions asking for the same attention means none of them is the next step.

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 4
  • Pages with specific CTA: 4
  • Initial specific CTA: no
  • Generic CTA count: 2
  • Label: none