GEO audit of an online store — AI readiness 20/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈5000

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 4 passed · 5 issues

• Issue: Brand name is unclear

  Fix: Multiple conflicting company/brand names were found with no single dominant one. Standardize on one name across Organization/WebSite JSON-LD, Open Graph, and your pages.

• Видимость юридического лица

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Category candidate: none

• Partial: The «what we do» statement is unconvincing

  • Character count: ≈230
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: no

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Качество страницы «О компании»

  • Text length: ≈20690
  • Supporting signals count: 4

• Полнота страницы контактов

  • Contact form: yes
  • Channels count: 5

• Внешние профили sameAs

  • sameAs count: 0
  • Visible profiles count: 3
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Issue: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

10 checked · 1 passed · 9 issues

• Issue: Core services have no pages of their own

  Fix: Create a separate page for each core service with its own URL, H1, and description.

  • Core services detected: 1
  • Dedicated service pages: 0
  • Coverage percent: 0%

• Конкретное название услуги

  • Services detected: 1
  • Specific names: 1
  • Generic names: 0
  • Coverage percent: 100%

• Issue: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 1
  • Services with outcome: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 1
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 1
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Issue: Price is not visible for every service

  Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

  • Services evaluated: 1
  • Visible price coverage: 0
  • Structured-only coverage: 0
  • Coverage percent: 0%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 1
  • Services with timeline: 0
  • Coverage percent: 0%

• Issue: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 1
  • Services with process: 0
  • Steps count: 0
  • Coverage percent: 0%

• Issue: Not every service has proof of its own

  Fix: Connect each core service to a relevant case study, review, result, or other proof.

  • Services evaluated: 1
  • Services with specific proof: 0
  • Strong coverage: 0
  • Weak coverage: 0

• Issue: Not every service has its own FAQ

  Fix: Add service-specific questions and answers on each core service's own page.

  • Services evaluated: 1
  • Services with specific FAQ: 0
  • Coverage percent: 0%

7 checked · 5 passed · 0 issues

• Partial: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Проверка заявлений о результатах

  • Reason: The site makes no claims about results achieved

• Объяснение гарантий

  • Source document found: yes
  • Structured warranty found: no
  • Explanation signals count: 2

• Partial: Reviews do not show where they came from

  Fix: Show the number of reviews and state where they come from: your own database, a company profile, or an independent platform.

  • Visible reviews found: 0
  • Structured reviews found: no
  • Review count: none
  • Review platform/source found: yes

• Фактическая глубина кейсов

  • Reason: No case studies were found to read

• Видимость сертификатов или лицензий

  • Credential claims: yes
  • Visible assets: 17
  • Document links: 2

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 2

• Неподтверждённые превосходные заявления

7 checked · 2 passed · 4 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 5
  • Independent sources count: 4
  • Conflicting values: yes

• Юридическая информация о компании

  • Legal name found: yes
  • Text length: ≈25710

• Partial: Address or service area is incomplete

  Fix: State a physical address on your contact page and duplicate it in PostalAddress JSON-LD.

  • Visible address: yes
  • Structured address: yes
  • Fields found: 2

• Issue: The people behind the site are barely visible

  Fix: Add a team or experts page with names, roles, and their connection to the organization.

  • Dedicated team page: no
  • Usable Person count: 0
  • Usable ProfileBlock count: 0
  • Visible ProfileBlock count: 0

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈25710
  • Linked site-wide: yes

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Issue: Too few case studies

  Fix: Add case studies describing the task, approach, and result for your core services.

  • Case pages found: 0
  • Substantive cases: 0
  • Section groups: 0
  • Text length: 0

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

9 checked · 0 passed · 9 issues

• Issue: No JSON-LD markup at all

  Fix: Add at least one <script type=\"application/ld+json\"> block describing your organization so AI systems can read structured facts about your business.

  • Pages scanned: 24
  • Pages with JSON-LD: 0
  • JSON-LD blocks found: 0
  • Homepage JSON-LD: no

• Валидация JSON-LD

  • Reason: No JSON-LD found anywhere on the scanned site — nothing to validate

• Issue: Organization markup is missing or incomplete

  Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

  • Organization type found: none

• Issue: No LocalBusiness markup

  Fix: Add a JSON-LD LocalBusiness (or a more specific subtype matching your actual business type, e.g. Restaurant, Store, Attorney) so AI systems can identify this as a physical/local business.

  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Issue: No BreadcrumbList markup

  Fix: Add BreadcrumbList JSON-LD to your deeper pages (e.g. /services/consulting) so AI systems can understand where each page sits in your site's structure.

  • Deep pages found: 18
  • BreadcrumbList pages found: 0

• Issue: No Service markup

  Fix: Add JSON-LD Service to your core service pages and link the service to your provider Organization.

  • Service type found: none
  • Service signals found: yes

• Issue: Product / Offer markup is missing or unlinked

  Fix: Add Product and a related Offer with price, currency, availability and a URL so AI systems can understand what you sell.

  • Product entities found: 0
  • Offer entities found: 0

• Разметка FAQPage

  • Reason: No FAQ/Q&A content detected anywhere on the scanned site
  • FAQ blocks found: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Ссылки sameAs

  • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
  • sameAs values found: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Issue: The postal address in markup is incomplete

  Fix: Add a structured PostalAddress with streetAddress, addressLocality, addressRegion, postalCode and addressCountry so AI systems can identify your business location precisely.

  • Fields found: 0

• Соответствие Schema видимому контенту

  • Reason: The site carries no valid JSON-LD to compare with its pages

• Риск спамной или вводящей в заблуждение разметки

  • Reason: The site carries no valid JSON-LD to compare with its pages

8 checked · 3 passed · 2 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 38
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: no

• AI Summary на страницах услуг

  • Reason: No dedicated service pages detected
  • Service pages evaluated: 0

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 7
  • Heading: none
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 3

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 1
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 1
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Конкретность формулировок

  • Text blocks reviewed: 23

• Низкий уровень пустых фраз

  • Text blocks reviewed: 23

• Абзацы, которые легко цитировать

  • Quotable paragraphs found: 3

1 checked · 0 passed · 1 issues

• Issue: No FAQ on the site

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 0

• Покрытие коммерческих вопросов

  • Reason: No visible FAQ content found
  • Commercial topic groups found: 0

• Покрытие возражений

  • Reason: No visible FAQ content found
  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: No visible FAQ content found
  • Local topic groups found: 0

• Покрытие сравнительных вопросов

  • Reason: No visible FAQ content found
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: No visible FAQ content found
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • Reason: AI evaluation was unavailable for this run

• Разметка FAQPage

  • Reason: No visible FAQ content found
  • Pages with visible FAQ: 0

• Естественные формулировки вопросов

  • Reason: AI evaluation was unavailable for this run

• Согласованность со страницами услуг

  • Reason: No visible FAQ content found
  • Services detected: 0

7 checked · 3 passed · 3 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Issue: Problem-driven questions are not covered

  Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

• Покрытие локальных запросов

  • Reason: No geographic/local service signals detected
  • Geographic offers: 0

• Сравнительный контент

  • Reason: No comparable offer group or comparison page signal detected
  • Comparable group type: none

• Partial: Too few pages for a reader who is choosing

  Fix: Prepare decision-stage pages for core offers with terms, price, proof, FAQ, and a specific action.

  • Offers evaluated: 1
  • Decision-stage pages: 0
  • Coverage percent: 0%
  • Signal groups: none

• Issue: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Reason: No local/comparison/decision-stage answer-oriented pages detected
  • Answer-oriented pages: 0

• Не шаблонный контент

1 checked · 0 passed · 0 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Partial: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 1
  • Structured profiles: 0
  • Overlapping profiles: 0

• Упоминания бренда

• Риск противоречий

12 checked · 6 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 10
  • Generic CTA count: 6
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Service-provider signal: yes
  • Quote/contact CTA: yes
  • Lead form found: yes
  • Contact page or channel: yes

• Issue: Price and conditions are not visible

  Fix: State a price, a range, a starting-from price, or a clear custom-quote condition on the offer page.

  • Visible price/condition count: 6
  • Structured-only count: 0

• Объяснение гарантий

  • Explanation signals count: 3
  • Structured warranty: no

• Доказательства рядом с CTA

  • Structurally near: yes
  • Proximity reason: same heading, same form, or nearby DOM position

• Быстрый способ связи

  • Source URL count: 18
  • Visible phone/messenger count: 30
  • Phone (masked): *******4860

• Partial: Legal pages are missing

  Fix: Add links to the privacy policy and terms near forms, checkout, or payment.

  • Data collection: yes
  • Transaction: no
  • Linked near flow: no

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Elements with a fixed width wider than a phone screen: 1

• Низкий уровень отвлекающих элементов

• Блоки доверия рядом с точками конверсии

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 0
  • Pages with specific CTA: 0
  • Initial specific CTA: no
  • Generic CTA count: 6
  • Label: none