GEO audit of an online store — AI readiness 43/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈5000

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

11 checked · 3 passed · 3 issues

• Partial: Brand name is unclear

  Fix: Only one source confirms this name. Add it to a second independent source (e.g. WebSite JSON-LD or Open Graph og:site_name) to remove ambiguity.

• Partial: Legal entity details are incomplete

  Fix: A legal/company name is visible, but no registration identifier (VAT/tax ID/company number, or ИНН/ОГРН) was found. Add one.

• Partial: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

• Чёткое описание «что мы делаем»

  • Character count: ≈400
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: No local/geographic service signals (LocalBusiness, existing areaServed, or a service tied to a physical location) detected
  • areaServed found: no

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Partial: Contact page is incomplete

  Fix: You have multiple contact channels but no dedicated contact page. Create one that lists them together.

  • Contact page URL: none
  • Contact form: no
  • Channels count: 3

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Согласованность сущности на страницах

• Partial: A quotable company summary is missing

  Fix: Add a compact company summary to the homepage: name, what you do, who you help, and where or in what format you offer your services.

  • Character count: ≈290
  • Sentence count: 4
  • Identity signal: no
  • Activity signal: yes
  • Context signal: yes

• Чёткое позиционирование бренда

4 checked · 2 passed · 2 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Понятный результат услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Кому услуга не подходит

  • Reason: Does not apply to this type of site, per the detected site profile

• Наличие цены или диапазона цены

  • Services evaluated: 10
  • Visible price coverage: 10
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Понятные сроки оказания услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Этапы работы

  • Reason: Does not apply to this type of site, per the detected site profile

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• Issue: Not every service has its own FAQ

  Fix: Add service-specific questions and answers on each core service's own page.

  • Services evaluated: 10
  • Services with specific FAQ: 0
  • Coverage percent: 0%

7 checked · 2 passed · 3 issues

• Partial: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

  • Reason: The site makes no claims about its experience

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Issue: Claims about results are unsupported

  Fix: Show the numbers behind the result: from what to what, over what period, for whom. A result without a baseline cannot be judged and will not be quoted.

• Issue: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Explanation signal types: none
  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 0

• Partial: Reviews do not show where they came from

  Fix: Show the number of reviews and state where they come from: your own database, a company profile, or an independent platform.

  • Visible reviews found: 0
  • Structured reviews found: yes
  • Review count: 8
  • Review platform/source found: no

• Фактическая глубина кейсов

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость сертификатов или лицензий

  • Credential claims: yes
  • Visible assets: 30
  • Document links: 30

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Неподтверждённые превосходные заявления

6 checked · 0 passed · 2 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 1
  • Independent sources count: 3
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Identifier types: none
  • Text length: 0

• Partial: Address or service area is incomplete

  Fix: State a physical address on your contact page and duplicate it in PostalAddress JSON-LD.

  • Visible address: yes
  • Structured address: yes
  • Fields found: 5

• Видимость экспертов или команды

  • Reason: Does not apply to this type of site, per the detected site profile

• Указание авторов или экспертов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: The privacy policy is missing or perfunctory

  Fix: Add an accessible privacy policy page and link to it next to data-collection forms.

  • Forms/data collection detected: yes
  • Privacy page URL: none
  • Text length: 0
  • Linked site-wide: yes

• Issue: Terms of service are missing or perfunctory

  Fix: Publish order, payment, or service terms, or a public offer agreement, on a separate accessible page.

  • Terms page URL: none
  • Text length: 0
  • Linked from transaction flow: no

• Partial: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: yes
  • Review pages: 0

• Кейсы

  • Reason: Does not apply to this type of site, per the detected site profile

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

14 checked · 8 passed · 5 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: 60
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: 60
  • Valid blocks: 60
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Разметка Organization

• Issue: No LocalBusiness markup

  Fix: Add a JSON-LD LocalBusiness (or a more specific subtype matching your actual business type, e.g. Restaurant, Store, Attorney) so AI systems can identify this as a physical/local business.

  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Issue: WebPage markup is missing or incomplete

  Fix: Add a WebPage JSON-LD entity (or a more specific subtype like AboutPage/ContactPage/FAQPage) to your pages so AI systems can understand what each page represents.

  • WebPage type found: none

• Разметка BreadcrumbList

• Разметка Service

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Product / Offer

  • Product entities found: 1
  • Offer entities found: 1
  • Related pair found: yes

• Разметка FAQPage

  • Reason: No FAQ/Q&A content detected anywhere on the scanned site
  • FAQ blocks found: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Partial: Review markup is missing or incomplete

  Fix: You publish an AggregateRating but no individual Review entities — add Review markup for the reviews actually shown on the page.

• Разметка AggregateRating

• Issue: No sameAs links in the markup

  Fix: Add sameAs links to your Organization (or LocalBusiness/Person) JSON-LD pointing to your official profiles (social media, Wikipedia, Crunchbase, etc.) and other authoritative external listings.

  • Valid sameAs count: 0
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

  • Reason: No geography signal (LocalBusiness, existing areaServed, or Service paired with an address/place) detected on the scanned site
  • areaServed found: no

• Почтовый адрес (PostalAddress)

  • Fields found: 5

• Issue: Markup does not match what the page shows

  Fix: Make the markup say what the page says. Markup contradicting the visible content is what makes an assistant state a wrong fact about you with confidence.

• Риск спамной или вводящей в заблуждение разметки

7 checked · 1 passed · 2 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: ≈290
  • Sentence count: 4
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• AI Summary на страницах услуг

  • Reason: No dedicated service pages detected
  • Service pages evaluated: 0

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 12
  • Fact types: none
  • Heading: none
  • Visible/structured-only: structured-only

• Issue: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 1

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 1
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Блок ограничений

  • Reason: Does not apply to this type of site, per the detected site profile

• Краткие выжимки кейсов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Низкий уровень пустых фраз

  • Text blocks reviewed: 21

• Partial: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

1 checked · 0 passed · 1 issues

• Issue: No FAQ on the site

  Fix: Add a question-and-answer block on a dedicated FAQ page or on key service pages.

  • Visible FAQ blocks: 0

• Покрытие коммерческих вопросов

  • Reason: No visible FAQ content found
  • Commercial topic groups found: 0

• Покрытие возражений

  • Reason: No visible FAQ content found
  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: No visible FAQ content found
  • Local topic groups found: 0

• Покрытие сравнительных вопросов

  • Reason: No visible FAQ content found
  • Comparison question found: no

• Вопросы выбора подрядчика или поставщика

  • Reason: Does not apply to this type of site, per the detected site profile

• Конкретность ответов

  • Reason: AI evaluation was unavailable for this run

• Разметка FAQPage

  • Reason: No visible FAQ content found
  • Pages with visible FAQ: 0

• Естественные формулировки вопросов

  • Reason: AI evaluation was unavailable for this run

• Согласованность со страницами услуг

  • Reason: No visible FAQ content found
  • Services detected: 0

9 checked · 3 passed · 6 issues

• Issue: Nothing written for recommendation-style questions

  Fix: Write content an assistant could recommend you from: who you are for, what you do, on what terms.

• Issue: "Best provider for…" questions are not covered

  Fix: Answer how to choose a provider for this task — selection criteria, comparisons, and where you fit among the alternatives.

• Issue: Problem-driven questions are not covered

  Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

• Покрытие локальных запросов

  • Reason: No geographic/local service signals detected
  • Geographic offers: 0

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Issue: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 10
  • Coverage percent: 100%

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

11 checked · 6 passed · 2 issues

• Понятность оффера на первом экране

  • Identity found: yes
  • Offer found: yes
  • Primary action found: yes
  • Method: initial HTML source region

• Видимость CTA

  • Primary CTA count: 61
  • Generic CTA count: 55
  • Initial-region CTA: primary

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: no
  • Quote/contact CTA: yes
  • Lead form found: no
  • Contact page or channel: yes

• Видимость цены или условий

  • Visible price/condition count: ≈170
  • Structured-only count: 1

• Issue: The guarantee is not explained

  Fix: If you make a guarantee or refund claim, state its duration, conditions, limitations, and how to request it.

  • Explanation signals count: 0
  • Signal types: none
  • Structured warranty: no

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Issue: Legal pages are missing

  Fix: Add links to the privacy policy and terms near forms, checkout, or payment.

  • Data collection: yes
  • Transaction: yes
  • Privacy page/link: none
  • Terms page/link: none
  • Linked near flow: no

• Мобильная готовность к конверсии

  • Viewport adapts to the device: The page declares itself usable on a phone

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

• Понятный следующий шаг

  • Key offer pages: 1
  • Pages with specific CTA: 1
  • Initial specific CTA: yes
  • Generic CTA count: 55