GEO audit of a local business — AI readiness 53/100

10 checked · 9 passed · 1 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• Issue: XML sitemap is missing or served wrong

  Fix: Add a sitemap.xml and reference it from robots.txt. A sitemap helps AI crawlers discover all pages.

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

12 checked · 6 passed · 3 issues

• Ясность названия бренда

• Видимость юридического лица

  • Identifier value: ******0518

• Понятность категории бизнеса

• Partial: The «what we do» statement is unconvincing

  Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

  • Character count: 62
  • Subject signal: no
  • Activity signal: yes
  • Structured corroboration: no

• География оказания услуг

• Понятность целевой аудитории

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Полнота страницы контактов

  • Contact form: yes
  • Channels count: 4

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Partial: A quotable company summary is missing

  Fix: Add a compact company summary to the homepage: name, what you do, who you help, and where or in what format you offer your services.

  • Character count: 62
  • Sentence count: 1
  • Identity signal: no
  • Activity signal: yes
  • Context signal: yes

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

10 checked · 4 passed · 2 issues

• Отдельная страница для каждой ключевой услуги

  • Core services detected: 10
  • Dedicated service pages: 10
  • Coverage percent: 100%

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Partial: The result of the service is unclear

  Fix: For each service, state the concrete outcome: what the client gets after the work is complete.

  • Services evaluated: 10
  • Services with outcome: 4
  • Coverage percent: 40%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 4
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Partial: Price is not visible for every service

  Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

  • Services evaluated: 10
  • Visible price coverage: 5
  • Structured-only coverage: 0
  • Coverage percent: 50%

• Partial: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 4
  • Services with timeline: 1
  • Coverage percent: 25%

• Этапы работы

  • Applicable services: 4
  • Services with process: 4
  • Steps count: 3, 3, 3, 3
  • Coverage percent: 100%

• Partial: Not every service has proof of its own

  Fix: Connect each core service to a relevant case study, review, result, or other proof.

  • Services evaluated: 10
  • Services with specific proof: 0
  • Strong coverage: 0
  • Weak coverage: 10

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 10
  • Coverage percent: 100%

4 checked · 1 passed · 2 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

  • Reason: The site makes no claims about its experience

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Проверка заявлений о результатах

  • Reason: The site makes no claims about results achieved

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 2

• Видимость источников отзывов

  • Reason: No visible or structured review/rating signals found
  • Visible reviews found: 0

• Фактическая глубина кейсов

  • Reason: No case studies were found to read

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Неподтверждённые превосходные заявления

7 checked · 3 passed · 2 issues

• Реальные контактные данные

  • Corroborated values count: 2
  • Independent sources count: 4
  • Conflicting values: no

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Visible address: yes
  • Structured address: yes
  • Fields found: 3

• Issue: The people behind the site are barely visible

  Fix: Add a team or experts page with names, roles, and their connection to the organization.

  • Dedicated team page: no
  • Usable Person count: 0
  • Usable ProfileBlock count: 0
  • Visible ProfileBlock count: 0

• Указание авторов или экспертов

  • Reason: Does not apply to this type of site, per the detected site profile

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈1660
  • Linked site-wide: yes

• Условия оказания услуг

  • Reason: No order/payment/booking/contract signals detected
  • Transaction signals: none

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 1

• Partial: Too few case studies

  Fix: Add case studies describing the task, approach, and result for your core services.

  • Case pages found: 1
  • Substantive cases: 0
  • Section groups: 1
  • Text length: ≈180

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

14 checked · 11 passed · 3 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: 93
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: 93
  • Valid blocks: 93
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Разметка Organization

• Issue: No LocalBusiness markup

  Fix: Add a JSON-LD LocalBusiness (or a more specific subtype matching your actual business type, e.g. Restaurant, Store, Attorney) so AI systems can identify this as a physical/local business.

  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Разметка WebPage

• Разметка BreadcrumbList

• Разметка Service

• Разметка Product / Offer

  • Reason: No product/catalog signals detected on the scanned site
  • Product entities found: 0
  • Offer entities found: 0

• Разметка FAQPage

• Разметка Person

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Issue: No sameAs links in the markup

  Fix: Add sameAs links to your Organization (or LocalBusiness/Person) JSON-LD pointing to your official profiles (social media, Wikipedia, Crunchbase, etc.) and other authoritative external listings.

  • Valid sameAs count: 0
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

• Почтовый адрес (PostalAddress)

  • Fields found: 3

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

9 checked · 2 passed · 4 issues

• AI Summary на главной странице

  • Character count: ≈220
  • Sentence count: 2
  • Initial HTML region: yes
  • Identity signal: yes
  • Activity signal: yes
  • Context signal: yes

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 3
  • Weak summaries: 7
  • Coverage percent: 30%

• Блок ключевых фактов

  • Facts found: 9
  • Heading: none
  • Visible/structured-only: visible

• Issue: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Proof types near: none
  • Proof types site-wide: 0

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 12
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 4
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Issue: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Partial: Too much empty filler text

  Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

• Partial: Paragraphs are hard to quote

  Fix: Write self-contained paragraphs an AI can quote as a complete answer: one thought, concrete facts, no dependence on the rest of the page.

  • Quotable paragraphs found: 2

10 checked · 3 passed · 4 issues

• Наличие FAQ

  • Visible FAQ blocks: ≈270
  • Unique questions: ≈210
  • Pages with FAQ: 24
  • Dedicated FAQ pages: 1

• Покрытие коммерческих вопросов

  • Commercial topic groups found: 3

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Issue: Local questions are not answered

  Fix: Add questions about service area, address, directions, parking, or local delivery.

  • Local topic groups found: 0

• Issue: Comparison questions are not answered

  Fix: Add questions about the differences between services, plans, products, or solution options.

  • Comparison topic groups found: 0

• Issue: "How to choose a provider" questions are not answered

  Fix: Add questions about choosing your company: experience, qualifications, work process, case studies, and support.

  • Vendor-selection topic groups found: 0

• Partial: FAQ answers are too vague

  Fix: Answer FAQ questions with terms, numbers and steps instead of restating the question or promising to discuss it individually.

  • FAQ pairs reviewed: 20
  • Share of specific answers: 65%

• Partial: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 24
  • Pages with FAQPage schema: 23
  • Coverage percent: 96

• Partial: Questions are not worded the way clients ask them

  Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

  • FAQ pairs reviewed: 20
  • Share of naturally phrased questions: 65%

• Согласованность со страницами услуг

  • Services detected: 10
  • Services covered: 10
  • Coverage percent: ≈100

10 checked · 5 passed · 4 issues

• Контент под рекомендательные запросы

• Issue: "Best provider for…" questions are not covered

  Fix: Answer how to choose a provider for this task — selection criteria, comparisons, and where you fit among the alternatives.

• Покрытие проблемных запросов

• Issue: Local questions are not covered

  Fix: Tie core services to service-area regions on the relevant pages and in areaServed.

  • Geographic offers: 10
  • Offers with local coverage: 0
  • Coverage percent: 0%
  • Geography signals: none

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Partial: It is not clear how this differs from competitors

  Fix: Name differences a reader can check — numbers, named methods, specific guarantees — instead of general claims.

• Честные ограничения

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 10
  • Coverage percent: 100%

• Issue: Content reads as template text

  Fix: Rewrite wording that would fit any company in any industry — name your own specifics instead.

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

12 checked · 6 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: 68
  • Generic CTA count: 48
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Service-provider signal: yes
  • Quote/contact CTA: yes
  • Lead form found: yes
  • Contact page or channel: yes

• Partial: Price and conditions are not visible

  Fix: State a price, a range, a starting-from price, or a clear custom-quote condition on the offer page.

  • Visible price/condition count: 35
  • Structured-only count: 0

• Объяснение гарантий

  • Explanation signals count: 2
  • Structured warranty: no

• Issue: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Proof type: none
  • Structurally near: no
  • Proof source URL: none
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Source URL count: 30
  • Visible phone/messenger count: ≈120
  • Phone (masked): *******1070

• Юридические страницы

  • Data collection: yes
  • Transaction: no
  • Terms page/link: none
  • Linked near flow: yes

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Elements with a fixed width wider than a phone screen: 11

• Низкий уровень отвлекающих элементов

• Блоки доверия рядом с точками конверсии

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 12
  • Pages with specific CTA: 12
  • Initial specific CTA: no
  • Generic CTA count: 48
  • Label: none