GEO audit of an online store — AI readiness 55/100

10 checked · 10 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈430

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

10 checked · 5 passed · 3 issues

• Ясность названия бренда

• Видимость юридического лица

  • Identifier value: ********9903

• Partial: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

• Partial: The «what we do» statement is unconvincing

  Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

  • Character count: 41
  • Subject signal: no
  • Activity signal: yes
  • Structured corroboration: no

• География оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Понятность целевой аудитории

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Полнота страницы контактов

  • Contact form: no
  • Channels count: 3

• Issue: sameAs profiles are incomplete

  Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

  • sameAs count: 0
  • Visible profiles count: 0
  • Overlapping profiles count: 0

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Краткое описание компании для AI

  • Character count: ≈280
  • Sentence count: 3
  • Identity signal: yes
  • Activity signal: yes
  • Context signal: yes

• Чёткое позиционирование бренда

4 checked · 3 passed · 1 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Понятный результат услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Кому услуга не подходит

  • Reason: Does not apply to this type of site, per the detected site profile

• Наличие цены или диапазона цены

  • Services evaluated: 10
  • Visible price coverage: 10
  • Structured-only coverage: 0
  • Coverage percent: 100%

• Понятные сроки оказания услуги

  • Reason: Does not apply to this type of site, per the detected site profile

• Этапы работы

  • Reason: Does not apply to this type of site, per the detected site profile

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 10
  • Coverage percent: 100%

3 checked · 0 passed · 1 issues

• Обнаружение коммерческих заявлений

• Проверка заявлений об опыте

• Проверка заявлений о количестве клиентов

• Проверка заявлений о результатах

• Partial: The guarantee is promised but not explained

  Fix: Tie the guarantee statement to distinct conditions: duration, scope, limitations, and the claims process.

  • Source document found: no
  • Structured warranty found: no
  • Explanation signals count: 2

• Видимость источников отзывов

  • Reason: No visible or structured review/rating signals found
  • Visible reviews found: 0

• Фактическая глубина кейсов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: Certificates and licences are shown unconvincingly

  Fix: Show the certificate, license, or accreditation along with the document name, the issuing organization, and a link to verification.

  • Credential claims: yes
  • Visible assets: 4
  • Document links: 0

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Неподтверждённые превосходные заявления

4 checked · 0 passed · 3 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 2
  • Independent sources count: 3
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: yes
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Видимость экспертов или команды

  • Reason: Does not apply to this type of site, per the detected site profile

• Указание авторов или экспертов

  • Reason: No editorial content pages detected
  • Editorial pages: 0

• Политика конфиденциальности

  • Reason: No data-collection forms detected
  • Forms/data collection detected: no

• Issue: Terms of service are missing or perfunctory

  Fix: Publish order, payment, or service terms, or a public offer agreement, on a separate accessible page.

  • Terms page URL: none
  • Text length: 0
  • Linked from transaction flow: no

• Issue: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: no
  • Review pages: 0

• Кейсы

  • Reason: Does not apply to this type of site, per the detected site profile

• Актуальность обновления контента

  • Reason: Editorial pages exist but no reliable publish/modified date could be found
  • Editorial pages: 0
  • Pages with reliable date: 0
  • Newest date: unknown
  • Oldest date: unknown
  • Pages older than 730 days: 0
  • Date coverage percent: 0

9 checked · 7 passed · 2 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: 59
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: 59
  • Valid blocks: 59
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Разметка Organization

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка WebSite

• Разметка WebPage

• Разметка BreadcrumbList

• Разметка Service

  • Reason: Does not apply to this type of site, per the detected site profile

• Разметка Product / Offer

  • Product entities found: 18
  • Offer entities found: 18
  • Related pair found: yes

• Issue: No FAQPage markup

  Fix: Mark up your existing FAQ section with FAQPage JSON-LD (Question/Answer pairs) so AI systems can surface your answers directly.

  • FAQ blocks found: 15
  • FAQPage schema pages: 0

• Разметка Person

  • Reason: No author/team signals (team/author-page match, Microdata Person, or author/creator/employee/founder/member property) detected on the scanned site
  • Person type found: none

• Разметка Review

  • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
  • Review entities found: 0

• Разметка AggregateRating

  • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
  • AggregateRating entities found: 0

• Issue: No sameAs links in the markup

  Fix: Add sameAs links to your Organization (or LocalBusiness/Person) JSON-LD pointing to your official profiles (social media, Wikipedia, Crunchbase, etc.) and other authoritative external listings.

  • Valid sameAs count: 0
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

  • Reason: Does not apply to this type of site, per the detected site profile

• Почтовый адрес (PostalAddress)

  • Reason: Does not apply to this type of site, per the detected site profile

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

5 checked · 1 passed · 1 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 25
  • Sentence count: 1
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: no

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 2
  • Weak summaries: 8
  • Coverage percent: 20%

• Блок ключевых фактов

  • Facts found: 6
  • Heading: none
  • Visible/structured-only: visible

• Issue: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Proof types near: none
  • Proof types site-wide: 2

• Partial: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 18
  • Pages with best-for block: 1
  • Coverage percent: 6%

• Блок ограничений

  • Reason: Does not apply to this type of site, per the detected site profile

• Краткие выжимки кейсов

  • Reason: Does not apply to this type of site, per the detected site profile

• Конкретность формулировок

• Низкий уровень пустых фраз

• Абзацы, которые легко цитировать

5 checked · 1 passed · 4 issues

• Наличие FAQ

  • Visible FAQ blocks: 15
  • Unique questions: 8
  • Pages with FAQ: 6
  • Dedicated FAQ pages: 0

• Issue: Buying questions are not answered

  Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

  • Commercial topic groups found: 0

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Comparison questions are not answered

  Fix: Add questions about the differences between services, plans, products, or solution options.

  • Comparison topic groups found: 0

• Вопросы выбора подрядчика или поставщика

  • Reason: Does not apply to this type of site, per the detected site profile

• Конкретность ответов

• Issue: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 6
  • Pages with FAQPage schema: 0
  • Coverage percent: 0

• Естественные формулировки вопросов

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

3 checked · 2 passed · 1 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Понятные отличия от конкурентов

• Честные ограничения

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 9
  • Coverage percent: 90%

• Не шаблонный контент

1 checked · 0 passed · 1 issues

• Видимость Google Business Profile

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность названия бренда

• Согласованность адреса

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Issue: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 0
  • Structured profiles: 0
  • Overlapping profiles: 0
  • Platforms: none

• Упоминания бренда

• Риск противоречий

8 checked · 2 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: ≈400
  • Generic CTA count: 1
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Reason: No service-provider/lead-generation signals detected
  • Lead form found: n/a

• Видимость цены или условий

  • Visible price/condition count: ≈510
  • Structured-only count: 0

• Объяснение гарантий

  • Explanation signals count: 2
  • Structured warranty: no

• Issue: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Proof type: none
  • Structurally near: no
  • Proof source URL: none
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Partial: Legal pages are missing

  Fix: Add links to the privacy policy and terms near forms, checkout, or payment.

  • Data collection: no
  • Transaction: yes
  • Terms page/link: none
  • Linked near flow: no

• Мобильная готовность к конверсии

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

  • Trust types near: none

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 18
  • Pages with specific CTA: 18
  • Initial specific CTA: no
  • Generic CTA count: 1
  • Label: none