GEO audit of an education project — AI readiness 64/100

11 checked · 11 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈510

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

• Страницы, закрытые от индексации

  • Homepage closed to indexing: no
  • Pages closed to indexing: 0
  • Share of read pages: 0%

12 checked · 5 passed · 3 issues

• Ясность названия бренда

• Partial: Legal entity details are incomplete

  Fix: A legal/company name is visible, but no registration identifier (VAT/tax ID/company number, or ИНН/ОГРН) was found. Add one.

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

• Чёткое описание «что мы делаем»

  • Character count: ≈180
  • Subject signal: yes
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

• Issue: Target audience is unclear

  Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

  • Audience source: none

• Качество страницы «О компании»

  • Text length: ≈4400
  • Supporting signals count: 4

• Partial: Contact page is incomplete

  Fix: You have multiple contact channels but no dedicated contact page. Create one that lists them together.

  • Contact page URL: none
  • Contact form: no
  • Channels count: 4

• Внешние профили sameAs

  • sameAs count: 7
  • Visible profiles count: 2
  • Overlapping profiles count: 2

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Partial: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Character count: 56
  • Sentence count: 1
  • Identity signal: no
  • Activity signal: yes
  • Context signal: yes

• Partial: Brand positioning is indistinct

  Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

8 checked · 3 passed · 5 issues

• Отдельная страница для каждой ключевой услуги

  • Reason: No service/business-provider signals detected
  • Core services detected: 0

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Понятный результат услуги

  • Services evaluated: 10
  • Services with outcome: 9
  • Coverage percent: 90%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 9
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Issue: Price is not visible for every service

  Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

  • Services evaluated: 10
  • Visible price coverage: 0
  • Structured-only coverage: 0
  • Coverage percent: 0%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 9
  • Services with timeline: 0
  • Coverage percent: 0%

• Issue: Process steps are missing for some services

  Fix: Describe the service delivery process in at least three sequential steps.

  • Applicable services: 9
  • Services with process: 0
  • Steps count: 0
  • Coverage percent: 0%

• Доказательства или кейсы по услуге

  • Reason: No reliable service candidates or service-provider signals detected
  • Services evaluated: 0

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 9
  • Coverage percent: 90%

6 checked · 5 passed · 1 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Проверка заявлений об опыте

  • Reason: The site makes no claims about its experience

• Проверка заявлений о количестве клиентов

  • Reason: The site makes no claims about how many clients it has

• Проверка заявлений о результатах

  • Reason: The site makes no claims about results achieved

• Объяснение гарантий

  • Source document found: yes
  • Structured warranty found: no
  • Explanation signals count: 2

• Видимость источников отзывов

  • Visible reviews found: 0
  • Structured reviews found: yes
  • Review count: ≈500
  • Review platform/source found: yes

• Фактическая глубина кейсов

  • Reason: No case studies were found to read

• Видимость сертификатов или лицензий

  • Credential claims: yes
  • Visible assets: 69
  • Document links: 68

• Внешние ссылки на доказательства

  • Proof contexts found: yes
  • External proof links count: 5

• Неподтверждённые превосходные заявления

5 checked · 0 passed · 2 issues

• Issue: Contact details are insufficient

  Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

  • Corroborated values count: 2
  • Independent sources count: 3
  • Conflicting values: yes

• Partial: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal name found: yes
  • Identifier types: none
  • Text length: ≈44060

• Partial: Address or service area is incomplete

  Fix: State a physical address on your contact page and duplicate it in PostalAddress JSON-LD.

  • Visible address: yes
  • Structured address: yes
  • Fields found: 5

• Видимость экспертов или команды

  • Reason: No service-provider/expert-business signals detected
  • Usable Person count: 0

• Указание авторов или экспертов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: The privacy policy is missing or perfunctory

  Fix: Add an accessible privacy policy page and link to it next to data-collection forms.

  • Forms/data collection detected: yes
  • Privacy page URL: none
  • Text length: 0
  • Linked site-wide: no

• Условия оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: No reviews on the site

  Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

  • Visible reviews count: 0
  • Structured Review count: 0
  • AggregateRating found: yes
  • Review pages: 1

• Кейсы

  • Reason: No service-provider/business signals detected
  • Case pages found: 0

• Актуальность обновления контента

  • Reason: No editorial/content pages or date signals detected
  • Editorial pages: 0

16 checked · 11 passed · 2 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: 70
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: 70
  • Valid blocks: 70
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Разметка Organization

• Issue: No LocalBusiness markup

  Fix: Add a JSON-LD LocalBusiness (or a more specific subtype matching your actual business type, e.g. Restaurant, Store, Attorney) so AI systems can identify this as a physical/local business.

  • LocalBusiness type found: none

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Partial: WebPage markup is missing or incomplete

  Fix: Add WebPage-level JSON-LD to your homepage too — it's currently only on a secondary page.

• Разметка BreadcrumbList

• Разметка Service

  • Reason: No service signals (service-page URL/heading match, Microdata Service, or offer catalog) detected on the scanned site
  • Service type found: none

• Partial: Product / Offer markup is missing or unlinked

  Fix: Connect your Offer to the Product or Service it applies to (Offer.itemOffered, or nest the Offer under the Product/Service) so AI systems know what's being offered.

  • Product entities found: 0
  • Offer entities found: 1
  • Related pair found: no

• Разметка FAQPage

• Разметка Person

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: Review markup is missing or incomplete

  Fix: You publish an AggregateRating but no individual Review entities — add Review markup for the reviews actually shown on the page.

• Разметка AggregateRating

• Ссылки sameAs

  • Valid sameAs count: 7
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

• Почтовый адрес (PostalAddress)

  • Fields found: 5

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

9 checked · 2 passed · 2 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: 69
  • Sentence count: 2
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 1
  • Weak summaries: 9
  • Coverage percent: 10%

• Partial: The key-facts block is missing or thin

  Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

  • Facts found: 20
  • Heading: none
  • Visible/structured-only: structured-only

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 3

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 1
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 9
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Partial: Wording is too abstract

  Fix: Replace vague promises with checkable facts: what exactly you do, on what terms, with what result.

• Низкий уровень пустых фраз

  • Text blocks reviewed: 40

• Абзацы, которые легко цитировать

  • Quotable paragraphs found: 9

7 checked · 5 passed · 0 issues

• Наличие FAQ

  • Visible FAQ blocks: ≈200
  • Unique questions: 85
  • Pages with FAQ: 23
  • Dedicated FAQ pages: 0

• Покрытие коммерческих вопросов

  • Commercial topic groups found: 2

• Partial: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 1

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Покрытие сравнительных вопросов

  • Comparison topic groups found: 2

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • FAQ pairs reviewed: 20
  • Share of specific answers: 82%

• Partial: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 23
  • Pages with FAQPage schema: 8
  • Coverage percent: 35

• Естественные формулировки вопросов

  • FAQ pairs reviewed: 20
  • Share of naturally phrased questions: 100%

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

9 checked · 6 passed · 1 issues

• Контент под рекомендательные запросы

• Issue: "Best provider for…" questions are not covered

  Fix: Answer how to choose a provider for this task — selection criteria, comparisons, and where you fit among the alternatives.

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: weak
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Понятные отличия от конкурентов

• Честные ограничения

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 10
  • Coverage percent: 100%

• Partial: Content reads as template text

  Fix: Rewrite wording that would fit any company in any industry — name your own specifics instead.

1 checked · 1 passed · 0 issues

• Видимость Google Business Profile

• Согласованность названия бренда

• Согласованность адреса

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Ссылки на социальные сети и профили

  • Visible official profiles: 5
  • Structured profiles: 8
  • Overlapping profiles: 3

• Упоминания бренда

• Риск противоречий

11 checked · 6 passed · 1 issues

• Понятность оффера на первом экране

  • Identity found: yes
  • Offer found: yes
  • Primary action found: yes
  • Method: initial HTML source region

• Видимость CTA

  • Primary CTA count: 99
  • Generic CTA count: 6
  • Initial-region CTA: primary

• Partial: Leaving a request is hard or impossible

  Fix: Add a short lead-capture form with a clear submit button and a field for the visitor's message.

  • Service-provider signal: no
  • Quote/contact CTA: no
  • Lead form found: no
  • Contact page or channel: yes

• Issue: Price and conditions are not visible

  Fix: State a price, a range, a starting-from price, or a clear custom-quote condition on the offer page.

  • Visible price/condition count: 8
  • Structured-only count: 0

• Объяснение гарантий

  • Explanation signals count: 2
  • Structured warranty: no

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Быстрый способ связи

  • Reason: No provider/contact-oriented signals detected
  • Fast contact types: n/a

• Partial: Legal pages are missing

  Fix: Add links to the privacy policy and terms near forms, checkout, or payment.

  • Data collection: yes
  • Transaction: yes
  • Privacy page/link: none
  • Linked near flow: no

• Мобильная готовность к конверсии

  • Viewport adapts to the device: The page declares itself usable on a phone

• Низкий уровень отвлекающих элементов

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

  • Trust types near: none

• Понятный следующий шаг

  • Key offer pages: 1
  • Pages with specific CTA: 1
  • Initial specific CTA: yes
  • Generic CTA count: 6