GEO audit of a SaaS product — AI readiness 66/100

11 checked · 11 passed · 0 issues

• Главная страница возвращает HTTP 200

• Финальный URL использует HTTPS

• robots.txt присутствует

  • HTTP status: ≈200

• XML sitemap присутствует

  • URLs indexed: ≈2950

• OAI-SearchBot разрешён

• Политика для GPTBot ясна

• Googlebot разрешён

• YandexBot разрешён

• Нет глобального Disallow: /

  • Global block: None

• HTML-контент доступен

• Страницы, закрытые от индексации

  • Homepage closed to indexing: no
  • Pages closed to indexing: 0
  • Share of read pages: 0%

10 checked · 3 passed · 5 issues

• Issue: Brand name is unclear

  Fix: Multiple conflicting company/brand names were found with no single dominant one. Standardize on one name across Organization/WebSite JSON-LD, Open Graph, and your pages.

• Partial: Legal entity details are incomplete

  Fix: A legal/company name is visible, but no registration identifier (VAT/tax ID/company number, or ИНН/ОГРН) was found. Add one.

• Issue: Business category is unclear

  Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

• Partial: The «what we do» statement is unconvincing

  Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

  • Character count: 42
  • Subject signal: no
  • Activity signal: yes
  • Structured corroboration: yes

• География оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Понятность целевой аудитории

• Issue: About page says too little

  Fix: Add a substantive About page describing what you do, your history, your team, your legal details, and a link to contact.

  • About page found: no

• Полнота страницы контактов

  • Contact form: yes
  • Channels count: 4

• Внешние профили sameAs

  • sameAs count: 4
  • Visible profiles count: 7
  • Overlapping profiles count: 1

• Issue: Company details differ from page to page

  Fix: Use the same brand and legal name everywhere — in Schema.org, Open Graph, and your main pages.

• Issue: A quotable company summary is missing

  Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

  • Summary source: none

• Чёткое позиционирование бренда

  • Reason: AI evaluation was unavailable for this run

10 checked · 7 passed · 3 issues

• Отдельная страница для каждой ключевой услуги

  • Core services detected: 10
  • Dedicated service pages: 10
  • Coverage percent: 100%

• Конкретное название услуги

  • Services detected: 10
  • Specific names: 10
  • Generic names: 0
  • Coverage percent: 100%

• Понятный результат услуги

  • Services evaluated: 10
  • Services with outcome: 10
  • Coverage percent: 100%

• Issue: Not every service says who it is for

  Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

  • Services evaluated: 10
  • Services with target audience: 0
  • Coverage percent: 0%

• Issue: Not every service says who it is not for

  Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

  • Applicable services: 9
  • Services with limitations/non-fit: 0
  • Coverage percent: 0%

• Наличие цены или диапазона цены

  • Services evaluated: 10
  • Visible price coverage: 9
  • Structured-only coverage: 0
  • Coverage percent: 90%

• Issue: Timelines are missing for some services

  Fix: State an approximate timeline or duration range for project and custom-delivery services.

  • Applicable services: 9
  • Services with timeline: 0
  • Coverage percent: 0%

• Этапы работы

  • Applicable services: 9
  • Services with process: 9
  • Coverage percent: 100%

• Доказательства или кейсы по услуге

  • Services evaluated: 10
  • Services with specific proof: 9
  • Strong coverage: 9
  • Weak coverage: 1

• FAQ по конкретной услуге

  • Services evaluated: 10
  • Services with specific FAQ: 10
  • Coverage percent: 100%

8 checked · 2 passed · 5 issues

• Issue: Commercial claims are not backed up

  Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

• Issue: Claims about experience are unsupported

  Fix: Show what the experience consists of: since when, how many projects, in which industries. "Years on the market" without content is not experience, it is age.

• Issue: Claims about client numbers are unsupported

  Fix: Name the clients, or say where the count comes from and as of when. A round number with no source is the first thing a reader discounts.

• Проверка заявлений о результатах

  • Reason: The site makes no claims about results achieved

• Объяснение гарантий

  • Source document found: yes
  • Structured warranty found: no
  • Explanation signals count: 4

• Видимость источников отзывов

  • Visible reviews found: 20
  • Structured reviews found: yes
  • Review count: ≈360
  • Review platform/source found: yes

• Issue: Case studies carry no facts

  Fix: Write each case as task, approach and result, with numbers. A case that only names the client proves nothing an assistant can repeat.

• Видимость сертификатов или лицензий

  • Reason: No certificate/license/accreditation claim found
  • Credential claims: 0

• Issue: Too few links to proof outside the site

  Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

  • Proof contexts found: yes
  • External proof links count: 0
  • Proof link types: none

• Partial: Superlatives with nothing behind them

  Fix: Back a superlative with what makes it true — a ranking, an award, a measured figure — or drop it: an unproven "best" costs trust and gives an AI nothing to quote.

9 checked · 6 passed · 2 issues

• Реальные контактные данные

  • Corroborated values count: 1
  • Independent sources count: 2
  • Conflicting values: no

• Issue: Legal company information is incomplete

  Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

  • Legal page URL: none
  • Legal name found: no
  • Identifier types: none
  • Text length: 0

• Физический адрес или зона оказания услуг

  • Reason: Does not apply to this type of site, per the detected site profile

• Partial: The people behind the site are barely visible

  Fix: Add a team or experts page with names, roles, and their connection to the organization.

  • Dedicated team page: no
  • Usable Person count: 2
  • Usable ProfileBlock count: 1
  • Visible ProfileBlock count: 1

• Указание авторов или экспертов

  • Editorial pages: 2
  • Attributed pages: 2
  • Coverage percent: ≈100

• Политика конфиденциальности

  • Forms/data collection detected: yes
  • Text length: ≈7080
  • Linked site-wide: yes

• Условия оказания услуг

  • Text length: ≈41600
  • Linked from transaction flow: yes

• Отзывы

  • Visible reviews count: 20
  • Structured Review count: ≈260
  • AggregateRating found: yes
  • Review pages: 0

• Issue: Too few case studies

  Fix: Add case studies describing the task, approach, and result for your core services.

  • Case pages found: 0
  • Substantive cases: 0
  • Section groups: 0
  • Text length: 0

• Актуальность обновления контента

  • Editorial pages: 2
  • Pages with reliable date: 2
  • Pages older than 730 days: 1
  • Date coverage percent: ≈100

14 checked · 13 passed · 1 issues

• Наличие JSON-LD

  • Pages scanned: 30
  • Pages with JSON-LD: 30
  • JSON-LD blocks found: ≈100
  • Homepage JSON-LD: yes

• Валидация JSON-LD

  • Total blocks: ≈100
  • Valid blocks: ≈100
  • Invalid blocks: 0
  • Pages with invalid JSON-LD: 0

• Разметка Organization

• Разметка LocalBusiness

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: No WebSite markup

  Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

  • WebSite type found: none

• Разметка WebPage

• Разметка BreadcrumbList

• Разметка Service

  • Reason: No service signals (service-page URL/heading match, Microdata Service, or offer catalog) detected on the scanned site
  • Service type found: none

• Разметка Product / Offer

  • Product entities found: 21
  • Offer entities found: 22
  • Related pair found: yes
  • Price: 0

• Разметка FAQPage

• Разметка Person

• Разметка Review

  • Rating: 5

• Разметка AggregateRating

• Ссылки sameAs

  • Valid sameAs count: 3
  • Invalid sameAs count: 0

• Зона обслуживания (areaServed)

  • Reason: Does not apply to this type of site, per the detected site profile

• Почтовый адрес (PostalAddress)

  • Reason: Does not apply to this type of site, per the detected site profile

• Соответствие Schema видимому контенту

• Риск спамной или вводящей в заблуждение разметки

6 checked · 1 passed · 2 issues

• Partial: Homepage has no AI summary

  Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

  • Character count: ≈110
  • Sentence count: 2
  • Initial HTML region: no
  • Identity signal: no
  • Activity signal: no
  • Context signal: yes

• Partial: Service pages have no AI summary

  Fix: Add a short summary under the H1 of each service page: what the service is, its outcome, and who it's for.

  • Service pages evaluated: 10
  • Strong summaries: 0
  • Weak summaries: 10
  • Coverage percent: 0%

• Блок ключевых фактов

  • Facts found: 6
  • Visible/structured-only: visible

• Partial: "Why choose us" has no proof behind it

  Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

  • Why-choose section URL: none
  • Heading: none
  • Proof types near: none
  • Proof types site-wide: 3

• Issue: The «best for» block is missing in places

  Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

  • Key offer pages: 23
  • Pages with best-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Issue: The «not for» block is missing in places

  Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

  • Applicable offers: 9
  • Pages with not-for block: 0
  • Coverage percent: 0%
  • Heading: none

• Краткие выжимки кейсов

  • Reason: No substantive case-study pages detected
  • Case pages evaluated: 0

• Конкретность формулировок

  • Reason: AI evaluation was unavailable for this run

• Низкий уровень пустых фраз

  • Reason: AI evaluation was unavailable for this run

• Абзацы, которые легко цитировать

  • Reason: AI evaluation was unavailable for this run

7 checked · 4 passed · 2 issues

• Наличие FAQ

  • Visible FAQ blocks: 19
  • Unique questions: 17
  • Pages with FAQ: 7
  • Dedicated FAQ pages: 1

• Покрытие коммерческих вопросов

  • Commercial topic groups found: 2

• Issue: Objections are not answered

  Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

  • Objection topic groups found: 0

• Покрытие локальных вопросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: Comparison questions are not answered

  Fix: Add questions about the differences between services, plans, products, or solution options.

  • Comparison topic groups found: 0

• Вопросы выбора подрядчика или поставщика

  • Reason: The site does not show service/solution provider signals
  • Vendor-selection topic groups found: 0

• Конкретность ответов

  • FAQ pairs reviewed: 20
  • Share of specific answers: 90%

• Partial: FAQ has no FAQPage markup

  Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

  • Pages with visible FAQ: 7
  • Pages with FAQPage schema: 4
  • Coverage percent: 57

• Естественные формулировки вопросов

  • FAQ pairs reviewed: 20
  • Share of naturally phrased questions: 92%

• Согласованность со страницами услуг

  • Reason: No reliable service/product candidates were found
  • Services detected: 0

8 checked · 6 passed · 2 issues

• Контент под рекомендательные запросы

• Покрытие интента «лучший исполнитель для…»

• Покрытие проблемных запросов

• Покрытие локальных запросов

  • Reason: Does not apply to this type of site, per the detected site profile

• Issue: There is almost no comparison of options

  Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

  • Comparable group type: yes
  • Candidates: 0
  • Comparison page URL: none
  • Dimensions found: 0
  • Strong/weak: none
  • Heading: none

• Страницы для этапа выбора

  • Offers evaluated: 10
  • Decision-stage pages: 10
  • Coverage percent: 100%

• Понятные отличия от конкурентов

• Issue: Limitations are not admitted anywhere

  Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

• Понятный следующий шаг

  • Answer-oriented pages: 10
  • Pages with specific next step: 10
  • Coverage percent: 100%

• Не шаблонный контент

  • Reason: AI evaluation was unavailable for this run

1 checked · 0 passed · 0 issues

• Видимость Google Business Profile

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность названия бренда

• Согласованность адреса

  • Reason: Does not apply to this type of site, per the detected site profile

• Согласованность телефона

• Согласованность описания услуг

• Видимость внешних отзывов

• Внешние ссылки и цитирования

• Partial: Too few links to official profiles

  Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

  • Visible official profiles: 1
  • Structured profiles: 4
  • Overlapping profiles: 0

• Упоминания бренда

• Риск противоречий

12 checked · 3 passed · 1 issues

• Partial: The first screen does not say what is on offer

  Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

  • Identity found: yes
  • Offer found: yes
  • Primary action found: no
  • CTA label: none
  • Method: initial HTML source region

• Partial: The call to action is hard to find

  Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

  • Primary CTA count: ≈130
  • Generic CTA count: 0
  • Initial-region CTA: none
  • Label: none
  • Target: none

• Наличие формы заявки

  • Service-provider signal: yes
  • Quote/contact CTA: no
  • Lead form found: yes
  • Contact page or channel: yes

• Видимость цены или условий

  • Visible price/condition count: 44
  • Structured-only count: 22

• Объяснение гарантий

  • Explanation signals count: 4
  • Structured warranty: no

• Partial: No proof next to the call to action

  Fix: Place a review, rating, case study, or other verifiable proof near the primary action.

  • Structurally near: no
  • Proximity reason: not structurally near

• Partial: Getting in touch quickly is hard

  Fix: Add a fast way to get in touch: a phone number, a messenger, or a prominent contact form.

  • Source URL count: 4
  • Visible phone/messenger count: 2
  • Phone (masked): none

• Partial: Legal pages are missing

  Fix: Add links to the privacy policy and terms near forms, checkout, or payment.

  • Data collection: yes
  • Transaction: yes
  • Linked near flow: no

• Partial: Hard to convert on a phone

  Fix: Fix what still does not fit a phone screen: fixed pixel widths, tables with many columns, an over-long form, a blocked zoom. The viewport is declared correctly — these are what is left.

  • Elements with a fixed width wider than a phone screen: 1

• Issue: Too much distracts from the action

  Fix: Leave one obvious next step on the page. Several different actions asking for the same attention means none of them is the next step.

• Partial: No trust signals where the decision is made

  Fix: Add trust signals near the form or button: reviews, contacts, guarantees, company details, or terms.

• Partial: The next step is not obvious

  Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

  • Key offer pages: 23
  • Pages with specific CTA: 23
  • Initial specific CTA: no
  • Generic CTA count: 0
  • Label: none