GEO audit of a SaaS product — AI readiness 52/100

An anonymised report of a real site — SaaS product. The address, the company name and any identifying quotes are hidden.

This audit in brief

The site is SaaS product, AI readiness 52 out of 100. fewer than 10 pages were read, covering 100% of the applicable criteria.

The strongest area is “AI Access & Crawlability” — 100 out of 100.

The three weakest areas: External Consistency — 0/100, Trust Signals — 0/100, Proof Layer — 16/100.

“External Consistency” is only partly prepared: some criteria pass, others do not.

The report at a glance

Strengths

  • AI Access & Crawlability100/100
  • Schema.org / JSON-LD78/100
  • FAQ Quality59/100

Main problems

  • External Consistency0/100
  • Trust Signals0/100
  • Proof Layer16/100
  • Conversion Trust20/100
  • Entity Clarity22/100

Anonymised example report: SaaS product. Addresses, names and quotes are hidden.

52of 100
Readiness for AI recommendations

fewer than 10 pages

criteria evaluated: 100%

criteria 3.9.0 · engine 1.44.0

Доступность для AI

100

16 checked · 16 passed · 0 issues

  • Главная страница возвращает HTTP 200

  • Финальный URL использует HTTPS

  • robots.txt присутствует

    • HTTP status: ≈200
  • XML sitemap присутствует

    • URLs indexed: 6
  • OAI-SearchBot разрешён

  • Политика для GPTBot ясна

  • Googlebot разрешён

  • YandexBot разрешён

  • Нет глобального Disallow: /

    • Global block: None
  • HTML-контент доступен

  • Страницы, закрытые от индексации

    • Homepage closed to indexing: no
    • Pages closed to indexing: 0
    • Share of read pages: 0%
  • Фавиконка присутствует

    • HTTP status: ≈200
  • Несуществующие страницы отвечают 404

    • HTTP status: ≈400
  • Язык и кодировка объявлены

  • Canonical главной корректен

  • Редиректы корня сходятся

Понятность компании как сущности

22

11 checked · 2 passed · 6 issues

  • Ясность названия бренда

  • Issue: Legal entity details are incomplete

    Fix: Add your legal company name and basic registration details on a dedicated page and in structured data.

    • Legal name: none
  • Issue: Business category is unclear

    Fix: State your business category consistently in Organization/Service/Product JSON-LD, the homepage title, and your company summary.

  • Partial: The «what we do» statement is unconvincing

    Fix: Add a short paragraph to the homepage that directly explains what the company does and what services or products it offers.

    • Character count: 46
    • Subject signal: no
    • Activity signal: yes
    • Structured corroboration: yes
  • География оказания услуг

    • Reason: Does not apply to this type of site, per the detected site profile
  • Issue: Target audience is unclear

    Fix: Add a dedicated \"Who it's for\" section and explicitly list the types of customers, companies, or users the offering fits.

    • Audience source: none
  • Partial: About page says too little

    Fix: Expand your About page with more substance (at least a few short paragraphs) and add supporting details — company name, description, legal info, team, history/mission, and a contact link.

    • Text length: ≈3390
    • Supporting signals count: 2
  • Issue: Contact page is incomplete

    Fix: Create a dedicated contact page and add at least two ways to reach you: email, phone, a contact form, or an address.

    • Contact page URL: none
    • Channel types: none
    • Contact form: no
    • Channels count: 0
  • Issue: sameAs profiles are incomplete

    Fix: Add sameAs links to your official company profiles and duplicate those links visibly on the site.

    • sameAs count: 0
    • Visible profiles count: 0
    • Overlapping profiles count: 0
  • Согласованность сущности на страницах

  • Issue: A quotable company summary is missing

    Fix: Publish a company summary in your Organization JSON-LD: a "description" of at least 150 characters and two sentences that names the company, what it does and who or where it serves.

    • Summary source: none
  • Partial: Brand positioning is indistinct

    Fix: State what makes the company different in a way a reader could repeat: a named method, a measurable outcome, a specific focus.

Структура услуг

56

6 checked · 3 passed · 2 issues

  • Отдельная страница для каждой ключевой услуги

    • Reason: No service/business-provider signals detected
    • Core services detected: 0
  • Конкретное название услуги

    • Services detected: 3
    • Specific names: 3
    • Generic names: 0
    • Coverage percent: 100%
  • Понятный результат услуги

    • Services evaluated: 3
    • Services with outcome: 3
    • Coverage percent: 100%
  • Issue: Not every service says who it is for

    Fix: Add a \"Who it's for\" block to service pages and list the client types or tasks the offer suits.

    • Services evaluated: 3
    • Services with target audience: 0
    • Coverage percent: 0%
  • Issue: Not every service says who it is not for

    Fix: For complex or custom services, state limitations, requirements, and cases where the service is not a fit.

    • Applicable services: 3
    • Services with limitations/non-fit: 0
    • Coverage percent: 0%
  • Partial: Price is not visible for every service

    Fix: For each service, state a price, price range, starting-from cost, or a clear custom-quote condition.

    • Services evaluated: 3
    • Visible price coverage: 1
    • Structured-only coverage: 0
    • Coverage percent: 33%
  • Понятные сроки оказания услуги

    • Reason: Does not apply to this type of site, per the detected site profile
  • Этапы работы

    • Reason: Does not apply to this type of site, per the detected site profile
  • Доказательства или кейсы по услуге

    • Reason: No reliable service candidates or service-provider signals detected
    • Services evaluated: 0
  • FAQ по конкретной услуге

    • Services evaluated: 3
    • Services with specific FAQ: 3
    • Coverage percent: 100%

Слой доказательств

16

3 checked · 1 passed · 1 issues

  • Partial: Commercial claims are not backed up

    Fix: Put the evidence next to the claim: a figure, a named client, a date, a certificate, a link to the source. A claim a reader cannot check reads as advertising.

  • Проверка заявлений об опыте

    • Reason: The site makes no claims about its experience
  • Проверка заявлений о количестве клиентов

    • Reason: The site makes no claims about how many clients it has
  • Проверка заявлений о результатах

    • Reason: The site makes no claims about results achieved
  • Объяснение гарантий

    • Reason: No guarantee/refund/warranty claim found
    • Explanation signals count: 0
  • Видимость источников отзывов

    • Reason: No visible or structured review/rating signals found
    • Visible reviews found: 0
  • Фактическая глубина кейсов

    • Reason: No case studies were found to read
  • Видимость сертификатов или лицензий

    • Reason: No certificate/license/accreditation claim found
    • Credential claims: 0
  • Issue: Too few links to proof outside the site

    Fix: Add links to independent sources: review cards, registries, publications, certificates, or external case corroboration.

    • Proof contexts found: yes
    • External proof links count: 0
    • Proof link types: none
  • Неподтверждённые превосходные заявления

Сигналы доверия

0

3 checked · 0 passed · 3 issues

  • Issue: Contact details are insufficient

    Fix: Publish consistent contact details in at least two independent places: your contact page and structured data.

    • Channel types: none
    • Corroborated values count: 0
    • Independent sources count: 0
    • Conflicting values: no
  • Issue: Legal company information is incomplete

    Fix: Publish the legal company name and key registration details on a dedicated legal/company details page.

    • Legal page URL: none
    • Legal name found: no
    • Identifier types: none
    • Text length: 0
  • Физический адрес или зона оказания услуг

    • Reason: Does not apply to this type of site, per the detected site profile
  • Видимость экспертов или команды

    • Reason: No service-provider/expert-business signals detected
    • Usable Person count: 0
  • Указание авторов или экспертов

    • Reason: Does not apply to this type of site, per the detected site profile
  • Политика конфиденциальности

    • Reason: No data-collection forms detected
    • Forms/data collection detected: no
  • Условия оказания услуг

    • Reason: No order/payment/booking/contract signals detected
    • Transaction signals: none
  • Issue: No reviews on the site

    Fix: Add visible customer reviews or testimonials, and only mark up reviews that genuinely appear on the page.

    • Visible reviews count: 0
    • Structured Review count: 0
    • AggregateRating found: no
    • Review pages: 0
  • Кейсы

    • Reason: No service-provider/business signals detected
    • Case pages found: 0
  • Актуальность обновления контента

    • Reason: No editorial/content pages or date signals detected
    • Editorial pages: 0

Schema.org и JSON-LD

78

10 checked · 8 passed · 2 issues

  • Наличие JSON-LD

    • Pages scanned: 4
    • Pages with JSON-LD: 4
    • JSON-LD blocks found: 6
    • Homepage JSON-LD: yes
  • Валидация JSON-LD

    • Total blocks: 6
    • Valid blocks: 6
    • Invalid blocks: 0
    • Pages with invalid JSON-LD: 0
  • Issue: Organization markup is missing or incomplete

    Fix: Add an Organization (or LocalBusiness) JSON-LD block with your company's name, url, logo and contact details so AI systems can identify who is behind this site.

    • Organization type found: none
  • Разметка LocalBusiness

    • Reason: Does not apply to this type of site, per the detected site profile
  • Issue: No WebSite markup

    Fix: Add a WebSite JSON-LD block (name and url, optionally a SearchAction) so AI systems can identify this as your site's canonical web presence.

    • WebSite type found: none
  • Разметка WebPage

  • Разметка BreadcrumbList

  • Разметка Service

    • Reason: Does not apply to this type of site, per the detected site profile
  • Разметка Product / Offer

    • Product entities found: 0
    • Offer entities found: 2
    • Related pair found: yes
    • Price: 0
  • Разметка FAQPage

  • Разметка Person

    • Reason: Does not apply to this type of site, per the detected site profile
  • Разметка Review

    • Reason: No review signals (reviews/testimonials page match, or existing Review/AggregateRating/review property) detected on the scanned site
    • Review entities found: 0
  • Разметка AggregateRating

    • Reason: No review signals detected on the scanned site — nothing to aggregate a rating from
    • AggregateRating entities found: 0
  • Ссылки sameAs

    • Reason: No Organization, LocalBusiness, or Person entity found on the scanned site
    • sameAs values found: 0
  • Зона обслуживания (areaServed)

    • Reason: Does not apply to this type of site, per the detected site profile
  • Почтовый адрес (PostalAddress)

    • Reason: Does not apply to this type of site, per the detected site profile
  • Соответствие Schema видимому контенту

  • Риск спамной или вводящей в заблуждение разметки

Готовность AI Summary

36

9 checked · 3 passed · 3 issues

  • Partial: Homepage has no AI summary

    Fix: Add a compact company description near the main heading: what it does, who it serves, and what it offers.

    • Character count: 61
    • Sentence count: 1
    • Initial HTML region: no
    • Identity signal: no
    • Activity signal: no
    • Context signal: yes
  • AI Summary на страницах услуг

    • Service pages evaluated: 3
    • Strong summaries: 3
    • Weak summaries: 0
    • Coverage percent: 100%
  • Partial: The key-facts block is missing or thin

    Fix: Add a compact key-facts block: price, timeline, format, geography, audience, and key terms.

    • Facts found: 10
    • Heading: none
    • Visible/structured-only: structured-only
  • Issue: "Why choose us" has no proof behind it

    Fix: Tie the \"why choose us\" block to concrete evidence: case studies, reviews, ratings, certificates, or measurable facts.

    • Why-choose section URL: none
    • Heading: none
    • Proof types near: none
    • Proof types site-wide: 0
  • Issue: The «best for» block is missing in places

    Fix: Add a dedicated \"Who it's for\" or \"Best for\" block to the homepage and key offer pages.

    • Key offer pages: 2
    • Pages with best-for block: 0
    • Coverage percent: 0%
    • Heading: none
  • Issue: The «not for» block is missing in places

    Fix: For complex and custom offers, add a compact block covering limitations and applicability conditions.

    • Applicable offers: 3
    • Pages with not-for block: 0
    • Coverage percent: 0%
    • Heading: none
  • Краткие выжимки кейсов

    • Reason: No substantive case-study pages detected
    • Case pages evaluated: 0
  • Конкретность формулировок

    • Text blocks reviewed: 40
  • Partial: Too much empty filler text

    Fix: Remove sentences that carry no information — an AI answer built from them says nothing about you.

  • Абзацы, которые легко цитировать

    • Quotable paragraphs found: 9

Качество FAQ

59

7 checked · 3 passed · 2 issues

  • Наличие FAQ

    • Visible FAQ blocks: 85
    • Unique questions: 17
    • Pages with FAQ: 4
    • Dedicated FAQ pages: 0
  • Issue: Buying questions are not answered

    Fix: Add answers about pricing, timelines, ordering process, payment, or service availability.

    • Commercial topic groups found: 0
  • Issue: Objections are not answered

    Fix: Add answers to common objections: cancellation, refunds, guarantees, limitations, security, or support.

    • Objection topic groups found: 0
  • Покрытие локальных вопросов

    • Reason: Does not apply to this type of site, per the detected site profile
  • Покрытие сравнительных вопросов

    • Comparison topic groups found: 2
  • Вопросы выбора подрядчика или поставщика

    • Reason: The site does not show service/solution provider signals
    • Vendor-selection topic groups found: 0
  • Конкретность ответов

    • FAQ pairs reviewed: 20
    • Share of specific answers: 92%
  • Partial: FAQ has no FAQPage markup

    Fix: Add FAQPage JSON-LD to every page where a question-and-answer block is visible to users.

    • Pages with visible FAQ: 4
    • Pages with FAQPage schema: 2
    • Coverage percent: 50
  • Partial: Questions are not worded the way clients ask them

    Fix: Phrase questions the way customers actually ask them out loud — that is the wording AI systems match against.

    • FAQ pairs reviewed: 20
    • Share of naturally phrased questions: 60%
  • Согласованность со страницами услуг

    • Reason: No reliable service/product candidates were found
    • Services detected: 0

Готовность к AI-ответам

42

9 checked · 4 passed · 4 issues

  • Контент под рекомендательные запросы

  • Покрытие интента «лучший исполнитель для…»

  • Issue: Problem-driven questions are not covered

    Fix: Describe the problem the customer starts from, in their own words — not only the service you sell.

  • Покрытие локальных запросов

    • Reason: Does not apply to this type of site, per the detected site profile
  • Issue: There is almost no comparison of options

    Fix: Add a dedicated comparison of the options covering price, composition, outcome, limitations, and selection guidance.

    • Comparable group type: yes
    • Candidates: 0
    • Comparison page URL: none
    • Dimensions found: 0
    • Strong/weak: none
    • Heading: none
  • Partial: Too few pages for a reader who is choosing

    Fix: Prepare decision-stage pages for core offers with terms, price, proof, FAQ, and a specific action.

    • Offers evaluated: 3
    • Decision-stage pages: 1
    • Coverage percent: 33%
  • Понятные отличия от конкурентов

  • Issue: Limitations are not admitted anywhere

    Fix: Say plainly what you do not do and whom you do not suit — an honest limit is a strong trust signal for both people and AI.

  • Issue: The next step is not obvious

    Fix: End local, comparison, and decision-stage pages with a specific next action.

    • Answer-oriented pages: 1
    • Pages with specific next step: 0
    • Coverage percent: 0%
    • CTA labels/headings: none
  • Не шаблонный контент

Внешняя согласованность

0

1 checked · 0 passed · 1 issues

  • Видимость Google Business Profile

    • Reason: Does not apply to this type of site, per the detected site profile
  • Согласованность названия бренда

  • Согласованность адреса

    • Reason: Does not apply to this type of site, per the detected site profile
  • Согласованность телефона

  • Согласованность описания услуг

  • Видимость внешних отзывов

  • Внешние ссылки и цитирования

  • Issue: Too few links to official profiles

    Fix: Add links to the company's official profiles on the site and duplicate them in sameAs.

    • Visible official profiles: 0
    • Structured profiles: 0
    • Overlapping profiles: 0
    • Platforms: none
  • Упоминания бренда

  • Риск противоречий

Коммерческое доверие

20

6 checked · 3 passed · 2 issues

  • Partial: The first screen does not say what is on offer

    Fix: Place the name or a clear heading, a specific offer, and the main target action near the start of the homepage.

    • Identity found: yes
    • Offer found: yes
    • Primary action found: no
    • CTA label: none
    • Method: initial HTML source region
  • Issue: The call to action is hard to find

    Fix: Add a specific action button near the start of the page: order, book, get a quote, or get started.

    • Primary CTA count: 0
    • Generic CTA count: 70
    • Initial-region CTA: none
    • Label: none
    • Target: none
  • Наличие формы заявки

    • Reason: No service-provider/lead-generation signals detected
    • Lead form found: n/a
  • Видимость цены или условий

    • Visible price/condition count: 2
    • Structured-only count: 2
  • Объяснение гарантий

    • Reason: No guarantee/refund/warranty claim found
    • Explanation signals count: 0
  • Доказательства рядом с CTA

    • Reason: No primary CTA found
    • Proof type: n/a
  • Быстрый способ связи

    • Reason: No provider/contact-oriented signals detected
    • Fast contact types: n/a
  • Юридические страницы

    • Reason: No data collection and no transaction signals detected
    • Privacy page/link: n/a
  • Мобильная готовность к конверсии

    • Viewport adapts to the device: The page declares itself usable on a phone
  • Низкий уровень отвлекающих элементов

  • Блоки доверия рядом с точками конверсии

    • Reason: No conversion points found
    • Trust types near: n/a
  • Issue: The next step is not obvious

    Fix: Use specific actions such as \"Get a quote\", \"Book now\", \"Order\", or \"Start a check\" instead of a vague \"Learn more\".

    • Key offer pages: 2
    • Pages with specific CTA: 0
    • Initial specific CTA: no
    • Generic CTA count: 70
    • Label: none

Want to know which of these problems your own site has? Run an AIRA check.

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